DUBLIN--(BUSINESS WIRE)--The Now Factory (http://www.thenowfactory.com) announced today that it has opened an office in Mountain View, Silicon Valley, expanding its operations into the heartland of technological innovation at a time when the North American market is undergoing radical change in the way data networks are used, managed and monetized.
A North American presence is a natural next step for The Now Factory. With over 30% per cent of the entire user base in the US and Canada owning a smart phone, the region has one of the highest mobile data penetration rates in the world.
“The Now Factory’s range of Customer Experience and Data Intelligence solutions are a strong fit for the North American communications market,” said Tom Morrisroe, Chief Executive Officer, The Now Factory. “We already count a number of Tier-1 Carriers in North America among our customers, but we see a huge opportunity for further growth. Opening our North American headquarters in Silicon Valley, home to some of the best technology companies in the world, is our commitment to continuous innovation. Our local presence will help us to build closer ties with a fast-growing industry that will benefit from the unique products and services we have to offer.”
Rapid growth has seen The Now Factory’s revenues increase by 70 per cent year-on-year and the number of employees rise from five to one hundred and thirty in just four years. The Dublin-based firm opened its Asia-Pacific headquarters in Singapore last December.
With the growth of mobile data and the constraints of bandwidth, service providers are striving to understand how their customers use services, identify key trends that optimize the customer experience and maximize profitability. The Now Factory makes a range of products that address these challenges head on, helping service providers collect and analyze detailed information about subscriber traffic in real time, improve quality of experience, build customer loyalty and turn actual subscriber usage information into new profitable revenue streams.
About The Now Factory
The Now Factory is the leading provider of Customer-Centric Intelligence empowering service providers with a holistic view of the subscriber data journey that enables them to optimise the customer experience and drive greater profitability and operational efficiencies across their data networks. The company is unique in the depth, breadth and quality of actionable data intelligence it delivers at any given time across different correlations of subscribers, services, devices and networks. Its technology has been installed with over 30 carriers globally, capturing and analyzing intelligence from over 420 million subscribers. More information on the company can be found at http://www.thenowfactory.com