CAMBRIDGE, Mass.--(BUSINESS WIRE)--Endeca Technologies, Inc., an agile information management software company, announced today the results of its 2011 eCommerce Analytics Survey. Announced at the Shop.org Annual Summit this week in Boston, Mass., the survey polled 228 marketers and IT professionals at eBusiness organizations across the United States and Europe about their opinions on the current state of eCommerce analytics requirements.
With the rise of unstructured data and increasing popularity of social media sites such as Facebook, Twitter and blogs, eBusiness marketers must measure a growing number of sources of vital customer information. However, according to survey results, more than 61% of respondents admit they are currently making decisions based on half or less than half of data available to them.
Complicating matters, nearly half of the respondents report that they are still using multiple tools (at least three or more) to support business intelligence (BI) decisions, underscoring the need for data to be lifted from these separate silos and streamlined into a unified and easy-to-understand view.
Additional survey findings reveal:
- Nearly half of respondents say they are not currently incorporating unstructured data into analysis, but it is something they would like to do.
- 35% say they spend hours combining data from various data sources and over half say they would like to analyze all information in a single view.
- 48% of respondents say their analytics requirements change at least monthly, with 20% of respondents requirements changing daily or hourly.
- More than 40% of respondents cite that it often takes months to have their BI requests fulfilled or they often cannot get their requests fulfilled at all.
“eBusiness needs to move from a compartmentalized analysis of SEO, Web Analytics, marketing campaigns and other programs to a more integrated view of how customers are engaging in today’s increasingly multichannel environment,” said John Andrews, VP of Marketing and Product Management, eBusiness, Endeca. “Marketers must have the ability to explore 100 percent of data, not just some of it – because it is impossible to know what data will be most relevant to them. Particularly in this era of big data, marketing teams need to be armed with the ability to not only capture, but quickly make sense of all data is that is available in order to gain competitive advantage.”
To learn more about these survey results, please visit Endeca this week at booth #713 at the Shop.org Annual Summit, September 12 – 14, 2011 at the Boston Convention & Exhibition Center, or read eBusiness Analytics Trends for 2011 and 2012. To learn more about Endeca’s analytics capabilities for eBusiness, visit www.endeca.com/infrontintelligence.
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About the eCommerce Analytics Survey
Endeca’s August 2011 eCommerce Analytics survey polled 228 respondents that serve in a marketing capacity at organizations with an eCommerce presence. 56% of the respondents came from B2C retail shops, 27% came from B2B Distributors, and the remaining 17% spanned Manufacturing, Financial Services, Education, and Media organizations. 40% of the respondents held Director and higher level responsibility, while 60% were at the manager level.
About Endeca
Endeca is a leading provider of agile information management solutions that guide people to better decisions. Our software products, Endeca InFront™ and Endeca Latitude®, help people and organizations make better decisions despite constantly changing business needs and data integration requirements. Agile information management enables IT departments to adapt rapidly to diverse and changing information, while consistently helping end-users find the information they need and understand what they found. Endeca solutions are built on our MDEX Engine® technology, a patented hybrid search analytical database. This innovation drives the industry leading Guided Navigation® user experience. Every day, Endeca’s solutions guide millions of users and thousands of businesses to faster and better use of information for decisions in life and work. Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia.
For more information: endeca.com, www.ebusinessfacets.com, or info@endeca.com
Endeca, Endeca Latitude, Guided Navigation, Endeca InFront and MDEX Engine are trademarks or registered trademarks of Endeca Technologies, Inc. in the United States and other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.