BOULDER, Colo. & WASHINGTON--(BUSINESS WIRE)--Tendril, the provider of the cloud platform for the Energy Internet, today announced that Simple Energy is utilizing Tendril Connect™ to deliver a compelling energy application that engages consumers in saving energy through an online game. This announcement comes just weeks after Tendril announced its Tendril Connect™ Platform Application Developer Program, further demonstrating the value and innovation of Tendril Connect for energy application developers. San Diego Gas & Electric is already using the combination of Simple Energy’s application, delivered on the Tendril Connect platform, as part of the Biggest Energy Saver campaign.
“What we love about Simple Energy is that they’ve used our platform to create a highly compelling online game that leverages ‘gamification’ and competition along with the power of social media to get consumers to take a more active role in managing their energy use,” said Kent Dickson, chief technology officer of Tendril. “We are thrilled to be working with such an innovative company and are excited to see the first among many creative energy apps built on our platform by the fertile minds of the developer community.”
Simple Energy uses a social gaming platform to engage consumers in saving energy on the mobile and social web. It takes customers’ real-time energy data and normalizes it so they can compete fairly in improved energy savings. Simple Energy is focused on engaging people where they spend their time, whether it is on Facebook, a mobile phone or email, and providing incentives like virtual and real-world rewards. Customers receive customized energy saving tips on a regular basis and can monitor progress through leader boards.
“Integrating our app with the Tendril Connect cloud platform was a no-brainer for us,” said Yoav Lurie, founder and CEO of Simple Energy. “Tendril has built a terrific platform that can give us access to major stakeholders, including utilities, consumers, meter makers and other players in the energy ecosystem. With one fell swoop, we are able to deploy our application using Tendril’s platform, APIs and datasets. We're leveraging Tendril's investment in the underlying technology and integrations to change how utilities engage their consumers.”
Simple Energy built its applications on Tendril Connect through Tendril’s Application Developer Program, where developers can leverage the cloud platform’s foothold across more than 35 utilities and energy service providers, representing a market of 70 million addressable households across three continents.
Tendril Connect is an open, standards-based, scalable and secure platform that gives energy service providers unprecedented insight, choice and control over grid operations and the customer experience through such programs as Energy Efficiency, Direct Load Control and Demand Response. Tendril Connect provides the communications, extensibility and security necessary to support millions of networked devices, allowing energy service providers to connect with consumers across multiple smart devices and touch points. Built from the ground up to handle big data, it applies behavioral science expertise and analytics to generate the intelligence from connected devices needed to support the emerging marketplace of new energy products and services.
Simple Energy is a recent graduate from TechStars, the No. 1 startup business accelerator program that incubates the most promising new technology companies in the nation.
Application developers interested in building on Tendril Connect can pre-enroll in the Tendril Connect Application Developer Program by registering at www.tendrilinc.com/developers/.
About Tendril
Tendril provides the cloud platform for the energy industry, delivering end-to-end consumer engagement products, applications and services powered by Tendril Connect™—an open, secure and scalable platform that takes the complexity out of the Energy Internet and creates a dialogue between energy service providers and their customers. Delivering consumer engagement software, in-home products and applications as well as easy to integrate utility solutions such as Demand Response and Energy Efficiency, Tendril offers unparalleled insight into energy decisions, making the Energy Marketplace a reality. The company is venture backed by VantagePoint Venture Partners, Siemens Venture Capital (SVC), Good Energies, RRE Ventures and GE. For more information, visit www.tendrilinc.com.
About Simple Energy
Based in Boulder, Simple Energy strives to change how millions of people save energy by revolutionizing how utilities engage their customers. Simple Energy’s social gaming platform and applications combine executive knowledge of the utility industry, extensive behavioral studies and social game mechanics that encourage energy efficiency. Participants in Simple Energy programs compare their real energy usage with their friends and neighbors, making energy efficiency social, fun and simple. For more information, please visit www.SimpleEnergy.com.