NEW YORK--(BUSINESS WIRE)--OC CONCEPT STORE, a gallery style boutique celebrating one of a kind rarities and the art of luxury, will transform its bi-level Madison Avenue shop, across from Barneys New York, into destination Switzerland.
Open to the public, the event is taking place on September 8 from 6 – 11 pm in celebration of “Fashion’s Night Out,” a global initiative created in 2009 in a partnership between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York to celebrate fashion, restore consumer confidence, boost the industry's economy, and put the fun back in shopping.
No passports necessary, OC CONCEPT STORE will allow patrons to experience the finest in Swiss culture, complete with ski simulators, a LINDT-tini bar, Yodeling competitions, and French & German lessons, all while toasting to founder, entrepreneur, and CEO Orianne Collins’ Swiss roots.
Welcome winter while DJ Becka Diamond spins for the evening. Take a photo against the custom designed Swiss backdrop and enter to win the grand prize of a first class trip to Switzerland courtesy of Swiss Tourism, Swiss International Air Lines, La Réserve Genève, & Hotel Président Wilson Genève.
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OC CONCEPT STORE is a luxury oasis celebrating the world’s most unique and the best rarities in home, design, art, accessories, and timepieces. A visit to the OC CONCEPT STORE is an event, a one-of-a kind experience where visitors can discover new and bespoke products, from champagne, jewelry, watches to furniture, fragrances. Founded by Swiss entrepreneur and jewelry designer Orianne Collins, OC CONCEPT STORES in New York City, Courchevel 1850 and St Tropez are dedicated to providing the best and brightest in innovative design to create a destination where customers can discover their dreams.
Fashion’s Night Out (FNO) is an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence, and boost the industry’s economy during the recession. On September 8, 2011, in response to overwhelming demand, Fashion’s Night Out will return to New York City and over 100 cities nationwide to highlight fashion and support retail with exciting events that include designer appearances, celebrity guests, fashion shows and musical performances. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. For more information visit www.fashionsnightout.com, or join us on Facebook and Twitter (@fnonyc, #FNO)