Orta Blu brings the Orta Blu Gene, designed by ROARK, to Covenant House New York with the first “Jeans & Pizza Exchange”

NEW YORK--()--Orta Blu, the sustainability division of Orta, will be delivering “Jeans & Pizza” to the homeless youth of Covenant House New York on Sept. 2nd.

Orta Blu Genes are jeans produced in collaboration with fashion designers for charitable donations. In this case, Los Angeles based fashion designers ROARK Collective will be designing jeans for delivery to Covenant House New York.

During the event, youth from Covenant House New York will be able to select and try on their new pair of jeans as well as exchange an older pair of jeans if they would like, so they can be recycled and used for future programs.

Covenant House is an international non-governmental organization whose mission it is to tackle the problem of homeless youth world wide. Unlike traditional nightly shelters, Covenant House has a live-in program which aims to turn its inhabitants into stable self-sufficient indivuals. For more information about Covenant House, please visit their website.

www.covenanthouse.org

Orta Blu is the Sustainability Division of Orta, one of the world's largest denim manufactuerers based in Istabul, Turkey. Orta Blu aims to identify and address global humanitarian issues at the community level by leveraging environmentally sustainable technology solutions.

www.ortablu.org

ROARK's mission is to provide clothes reminiscent of armor-like exoskeletons in order to help usher in a new age of understanding. Through attention to detail and passionate love ROARK offers a way of life beyond fashion or ego. With pride, this brand lives to collectively work on the celebration of the individual.

www.roarkcollective.com

Contacts

kodezero
Luca Babini, 1-917-282-7144
thinker@kodezero.com
or
Deborah Hughes Inc
Dana Bethune, 212-727-2220
dan@deborahhughesinc.com

Release Summary

Orta Blu brings free designer jeans to Covenant House New York with "The Pizza and Jeans Exchange".

Contacts

kodezero
Luca Babini, 1-917-282-7144
thinker@kodezero.com
or
Deborah Hughes Inc
Dana Bethune, 212-727-2220
dan@deborahhughesinc.com