COSTA MESA, Calif.--(BUSINESS WIRE)--It was a night reminiscent of a Hollywood premiere with actors, models, A-list guests, champagne and a cinematic release. The Hotel Hanford, Costa Mesa’s newest and most upscale boutique hotel, unveiled its long awaited “Unexpected Boutique Experience” that showcases a refreshing ambiance with stylish décor, high-tech touches and customized suites. The hotel pulled out all the stops before more than 400 invitation-only guests to highlight this transformation from a typical chain hotel to a sleek and contemporary environment featuring upscale cuisine and great wines.
“The south coast metro community and out of town guests now have a high-end, boutique hotel that offers a sophisticated backdrop to enjoy any occasion including weddings, parties and corporate events,” said Donald E. Sodaro, CEO of The Hotel Hanford. “It is a pleasure to see our guests discover how we merged a sleek, modern style with comfort and convenience.”
The Hotel Hanford Matches Boutique Ambiance With Bold and Innovative Marketing Approach
The event marked the officially unveiling of The Hotel Hanford’s new brand including a first-ever preview of the cinematic release of a 4 part video series, as well as The Hotel Hanford’s new website and social media campaign (see Facebook page).
To communicate loud and clear its newly unveiled cool vibe, The Hotel Hanford selected Andre Filip, CEO and founder of ELA Advertising in Irvine. Discarding the typical showing of static hotel accommodations, ELA Advertising pursued an adventurous approach that emotionalized The Hotel Hanford’s essence through creative/surreal storylines, hot music and professional actors. The four-part “mini movies,” produced by award winning filmmakers Jeremiah Jones and Keegan Wilcox, are rich with the ingredients of a Hollywood cinematic feature—intrigue, romance and triumph. Each web commercial offers touch points that entertain the prospective customers’ imagination. See newly released web commercials below:
- Falling (An adventurous dreamlike escape using the latest in motion picture technology and a live black panther.)
- Flowers (A dream wedding of two childhood sweethearts at The Hotel Hanford under the Orange County sun.)
- Note (A brief yet provocative encounter in The Hotel Hanford’s Savoy Restaurant.)
- Champion (A businessman psyches up for a power meeting at The Hotel Hanford.)
“An Unexpected Experience truly defines what the Hotel Hanford is—a gem among the region’s hotel chain giants,” said Andre Filip, CEO and founder of ELA Advertising. “By emotionalizing The Hotel Hanford’s brand through these mini-movies, we captured a unique décor and feeling that you will not find anywhere else in Orange County.”
To add more Hollywood flair, actors and models who starred in The Hotel Hanford’s video preformed reenactments throughout the hotel while guests explored the wine salon, poolside, boardroom, suites along with the Savoy Restaurant and Lounge. The event celebrated the distinctive atmosphere of The Hotel Hanford on screen and in real life. Click here to see a behind the scenes look at the “Unexpected Boutique Experience” on YouTube. For more information on The Hotel Hanford, visit www.thehotelhanford.com, ‘like’ it on Facebook, or follow on Twitter @thehotelhanford.
About The Hotel Hanford
The Hotel Hanford offers guests an unexpected boutique experience in the south coast metro area, in the heart of Orange County, California. The Hotel Hanford infuses its intimate setting with sleek, modern style that stirs the senses and inspires a feeling of well-being. The property has 228 beautifully appointed guest rooms, six luxurious suites, over 6,000 square feet of meeting and event space for up to 300 guests, and welcomes pets. Visitors can relish the inventive cuisine at The Hotel Hanford’s Savoy Restaurant and Lounge, and sample California’s finest wines in the Wine Salon. Located minutes from John Wayne/Orange County Airport, South Coast Plaza, Segerstrom Center for the Arts and Disneyland, The Hotel Hanford makes it easy to explore all the best of Orange County. For more information, call 1-877-Hanford, visit www.thehotelhanford.com, ‘like’ it on Facebook, or follow on Twitter @thehotelhanford.
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