Memorex® Presents the Yo Gabba Gabba! It’s Time to Dance! Virtual Birthday Party on Sept. 9, 2011

“Tune in” to Ustream to groove with your favorite characters for Memorex’s 50th birthday

OAKDALE, Minn.--()--Here’s your chance to chat, dance, sing and “Gabba it up” with Yo Gabba Gabba! characters Brobee, Foofa, Muno, Toodee and Plex! You and your family are invited to attend a rockin’ birthday celebration with Memorex and Yo Gabba Gabba! live on Ustream at noon CDT on Friday, Sept. 9, as Yo Gabba Gabba!, created by Christian Jacobs and Scott Schultz and produced by The Magic Store and W!LDBRAIN Entertainment, will join Memorex in hosting a very special Memorex virtual 50th birthday party celebration.

“As part of celebrating 50 years of inspiring fun family moments with music, Memorex is thrilled to share quality WeTime with our family, friends and Yo Gabba Gabba! during this exciting virtual birthday party event,” said Jessica Walton, global brand director for Memorex. “As one of the most popular children’s television series and cast of characters today, Yo Gabba Gabba! is sure to bring a level of fun and party excitement worthy of a milestone birthday bash of this nature.”

Hundreds participated in Memorex’s Dancey Dance video contest on Facebook leading up to the event. One groovy family, the Reas from Columbia, Pa., was chosen to swing, spin, shimmy and strut with the cast during the live virtual birthday party event Sept. 9. Other friends of Yo Gabba Gabba! will be tuning in across the country, including 16 bloggers exclusively chosen to boogie along with party kits provided by Memorex.

Leslie Hall, one of Yo Gabba Gabba!'s best buds and a frequent guest on the show, will host the bash, bringing you live red carpet coverage and offering a behind-the-scenes look at all of the festivities! Log on to www.ustream.tv/memorexbirthday at noon CDT on Friday, Sept. 9, 2011 to make sure you don’t miss a second of the fun.

Event highlights include opportunities to:

  • Chat live with Leslie and all of your Yo Gabba Gabba! friends
  • Dance along to your favorite Yo Gabba Gabba! songs
  • Win cool Memorex products
  • Watch clips of the Yo Gabba Gabba! Live! Tour
  • Help Memorex celebrate its 50th birthday

Would your family like to meet Muno? Do you have a burning question for Brobee? Throughout the party, Yo Gabba Gabba! characters will take turns at the computer, chatting with viewers and answering your questions.

The party will wrap up with the birthday Dancey Dance and giant cake-cutting ceremony! Party-goers will blow out Memorex birthday candles and will share a piece of birthday cake from Cakes.com.

“Yo Gabba Gabba! can’t wait to sing and dance at Memorex’s 50th birthday live with our friends,” Yo Gabba Gabba! co-creator Christian Jacobs said.

“Sharing the party on Ustream means families from across the country can join in the fun,” said Yo Gabba Gabba! co-creator Scott Schultz.

“Our family has always danced along at home,” said Nicole Rea. “I can’t believe we’ll actually be celebrating live with Yo Gabba Gabba!”

The stream will last 20 minutes, and then continue on a loop at Ustream’s site until noon CDT on Friday, Sept. 16, 2011. Kids can tune in at any time they feel like bustin’ a move – just visit www.ustream.tv/memorexbirthday.

CONNECT LIVE

You can take part in the birthday party by visiting one of the following links:

The party isn’t just happening on Ustream. Sixteen lucky bloggers will be hosting their own birthday bashes with family and friends. Visit participating blogs to find out how families across the country are celebrating with Yo Gabba Gabba! and Memorex:

ADDITIONAL INFORMATION

Press Materials

PartyCube™ Sound System

PartyCube™ CD Sound System

PurePlay™ Portable Speaker

ABOUT MEMOREX
A portfolio brand of Imation Corp. (NYSE: IMN), Memorex is one of the most trusted and recognized consumer brands in modern marketing history. For fifty years, Memorex has developed products that help families create and preserve memories. In 1961 Memorex flourished as a leader in the magnetic tape industry. Today, Memorex has grown into a brand that empowers families to create the memories they want to preserve. From magnetic tapes to computer systems to audio products, in its fifty years Memorex has become a trusted household brand that brings the family together. For more information about Memorex, please visit www.memorex.com.

ABOUT YO GABBA GABBA!
YO GABBA GABBA! premiered in the U.S. on Nickelodeon in August, 2007 and currently ranks as one of the most popular series on television with broad appeal among preschoolers, parents, teens and adults. The award-winning series is created by Christian Jacobs and Scott Schultz and is produced by The Magic Store and W!LDBRAIN Entertainment. Yo Gabba Gabba! LIVE! launched in 2009 with a float in the Macy's Thanksgiving Day Parade. The 2011 live tour will visit over 50 cities in North America. YO GABBA GABBA! won a BAFTA Award in 2008, was awarded the “Outstanding Achievement in Children’s Television” Award by the Television Critics Association. The series is a four-time Emmy nominee. Visit the award-winning companion website at www.yogabbagabba.com.

YO GABBA GABBA! infuses retro-style and beat-driven music to teach simple life lessons. The series and the live show stars DJ Lance Rock (Lance Robertson) and a cast of colorful characters, including: Brobee, the little green one, Foofa, the pink flower bubble, Muno, the red Cyclops, Toodee, the blue cat-dragon and Plex, the yellow robot.

With over 40 licensees, YO GABBA GABBA! apparel, CDs, DVDs, books and other merchandise are sold online and in mass and specialty retail stores nationwide in the U.S. Yo Gabba Gabba! airs weekdays on Nick Jr. The series also airs in several major international territories, including Australia, Canada, France, Israel, Latin America, New Zealand, South Africa and the U.K.

Memorex, PartyCube and PurePlay are trademarks of Imation Corp. All other trademarks are property of their respective owners.

Contacts

Memorex
Natalie Danaher, 651-704-5674
ndanaher@imation.com
or
Padilla Speer Beardsley
Laudan Sakizadeh, 612-455-1746
lsakizadeh@padillaspeer.com

Contacts

Memorex
Natalie Danaher, 651-704-5674
ndanaher@imation.com
or
Padilla Speer Beardsley
Laudan Sakizadeh, 612-455-1746
lsakizadeh@padillaspeer.com