DUBLIN--(BUSINESS WIRE)--Research and Markets(http://www.researchandmarkets.com/research/766f2c/thailand_informati) has announced the addition of the "Thailand Information Technology Report Q3 2011" report to their offering.
The IT market is expected to grow about 13% in 2011, consolidating a recovery that was strong in 2010 despite a number of exogenous disturbances, including political disturbances and severe flooding. Cloud computing, social networking applications and tablets will all help to drive demand in 2011. BMI's view is the fundamentals of growing affordability and rising PC penetration, supported by government ICT initiatives, will keep the market in positive territory during the forecast period. There are a number opportunities including a Government PC for Education programme and growing interest in cloud computing, in which Thailand has been ranked one of the early adopter countries in the region.
In H111, Acer, Samsung and other vendors were cutting the prices of their tablet devices on the Thai market as they attempted to take market share from Apple's market-leading iPad. The iPad was not officially released in Thailand until Q410, but grey market versions had already proved popular. Meanwhile, Thai PC market leader Acer has targeted 20% growth in Thai market sales in 2011.
In April 2011, Microsoft launched a new partnership with telecoms giant True, which will offer access to Microsoft services via a new data centre. The cloud services will focus on digital content, email, communications and collaboration. Meanwhile in January 2011, Microsoft announced a tie-up with local software firm Senior Com to provide cloud computing services.
The Thai government has an ambitious target to increase the local software market share of Thai software companies to 40% in 2010, and 50% in 2011. Locally produced software vendors claimed around 20% of the Thai market in 2008.
Thai software sales CAGR from 2011-2015 should be in the region of 10%. The baht's appreciation reportedly allowed retailers to reduce local prices and this boosted vendors' sales of legal software in 2010. Growing PC penetration as well as new technologies and business models, including 3G mobile and WiMAX, and industry trends such as cloud computing are all market drivers.
Companies Mentioned:
- Microsoft Thailand
- Hana Microelectronics
For more information visit http://www.researchandmarkets.com/research/766f2c/thailand_informati