DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/92c980/disruptive_mobile) has announced the addition of the "Disruptive Mobile Applications and Services 2011-2015" report to their offering.
The term disruptive technologies is associated with technological innovations which are generally not expected to cause ripples within a given sector, but actually do just the opposite and in fact have the capability of completely redefining an industry with their performance. As a result, they represent potent and often unquantifiable threats to incumbent businesses.
Mobile Network Operators (MNOs) are facing a similar threat from disruptive mobile applications and services including: Mobile Video Streaming, Social Networking, Mobile VoIP, Bulk Messaging Services, and Mobile Payments - all of which are discussed in this report.
MNOs have turned to value-added services in order to counter their falling voice ARPUs (Average Revenue per User) by increasing data ARPUs. And with mobile applications and services currently taking the mobile industry by storm and creating new opportunities, strategies are witnessing a seismic shift towards a stronger mobile applications focus in this quest to increase revenue.
Certainly MNOs can ill afford to ignore these apps and services. After all, this innovative and new league of apps and services has attracted millions of users worldwide and has helped both MNOs to gain subscribers' loyalty, and to also drive the next wave of subscriber acquisition.
But MNOs need to be mindful of the long term ramifications - including that emerging disruptive applications and services ultimately threaten their key revenue generators: voice and SMS.
Key features of this essential new market study:
- Explore the mobile apps market - one of the hottest topics within the mobile space
- Benefit from detailed analysis
- Review new growth forecasts for mobile app users, downloads and revenues to 2015; plus smartphone shipments
- Understand what disruptive mobile apps and services are, and why you must care about them
- Uncover the threats and opportunities that are posed by Mobile Video Streaming, Social Networking, Mobile VoIP, Bulk Messaging Services, and Mobile Payments
- Learn what goes into developing a successful mobile app
- Gain insight into app development and monetisation: a gold rush or fool's gold?
Companies Mentioned:
- MobiTV
- Skype
- Nimbuzz
- SMS Gupshup
For more information visit http://www.researchandmarkets.com/research/92c980/disruptive_mobile