FAIRHAVEN, Mass.--(BUSINESS WIRE)--Brahmin, the luxury New England handbag company, celebrates Fashion’s Night Out (FNO) for the second consecutive year with a limited-edition tote created exclusively for the event on September 8, 2011. Brahmin worked with Vogue to design the Official FNO Canvas Tote Bag in 3 colors that will be sold at participating FNO retailers with a portion of proceeds to benefit NYC AIDS in the Community Trust.
“It is both exciting and rewarding for Brahmin to collaborate with FNO for the Official Fashion’s Night Out Totes,” said Jim Bunn, Chief Marketing Officer for Brahmin. “The last time we teamed up with FNO it was a big win. The Official FNO Totes are fun to wear and collect, and anyone can feel good purchasing them knowing that they’ll be helping to raise monies for NYC AIDS in the Community Trust. If the early inquiries we’re receiving about this year’s Official FNO Totes from around the country are any indication, these totes will sell out immediately!”
The Limited Edition Brahmin FNO tote will be sold for $50 at Brahmin retail locations, online at Brahmin.com and FashionsNightOut.com, and at participating FNO retailers including Henri Bendel, Bergdorf Goodman, BergdorfGoodman.com, Bloomingdales, Bloomingdales.com, Lord & Taylor, Macy’s, NiemanMarcus.com, Nordstrom, and Saks 5th Avenue among many others beginning in early August until supplies last. Twenty dollars from the sale of each bag will be donated to NYC AIDS in the Community Trust. To get a behind-the-scenes look at the making of this year’s official FNO Tote go to: www.brahmin.com/fno.
About Brahmin
Brahmin is a family-owned handbag company with design, operations, and manufacturing headquarters in Fairhaven, Massachusetts. Brahmin was the entrepreneurial dream of Joan and Bill Martin who started the company in 1982. The name Brahmin was used in Boston in the 1800s to describe a cultured person from an established upper-class family, and was chosen by the Martin family because they aspired to create a handbag to meet even the most discerning taste of a Brahmin. The Martin family members remain involved with the brand and are committed to designing and creating handbags that redefine timeless style. Brahmin is teamed with highly-trained and skilled crafts people in partnership with an energetic, knowledgeable sales staff across the country. Brahmin continues to produce classic, functional handbags that are of the highest quality for today’s women around the world.
About Fashion’s Night Out (FNO)
Fashion’s Night Out (FNO) is an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence, and boost the industry’s economy during the recession. On September 8, 2011, in response to overwhelming demand, Fashion’s Night Out will return to New York City and over 100 cities nationwide to highlight fashion and support retail with exciting events that include designer appearances, celebrity guests, fashion shows and musical performances. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. For more information visit www.fashionsnightout.com, or join us on Facebook and Twitter (@FNOnyc, #FNO).
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