DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/500bdc/the_globalization) has announced the addition of John Wiley and Sons Ltd's new book "The Globalization of Chinese Companies: Strategies for Conquering International Markets" to their offering.
The rise of China has been widely accepted as a key development in the 21st century. As an indicator of this trend, many leading Chinese firms have started to show their muscle through the ambitious acquisition of global brands like Thinkpad and RCA. Nevertheless, most people in western countries know very little about Chinese competitors.
Who are they? Will they change the global competitive landscape as Japanese firms did in the 1980s? How should western companies react to these new challengers?
The rise of these ambitious Chinese companies in the global stage could offer both opportunities and challenges. In this book, you will see many convincing and in-depth case studies, first-hand interview as well as useful frameworks to understand this next wave of globalisation.
The four authors of this book constitute a strong, diversified team. There is a combination of experts on marketing, strategic human resource management, leadership development and case studies. The extensive consulting experience of the authors also provide an insiders view.
There are many insights from the authors and interviewees in this book, including:
- A company could choose to go global through M&A, organic growth or strategic alliance.
- In terms of organizational capability, Chinese firms are globalizing from weakness rather than strength.
- There are many quiet heroes in globalization like Huawei, Galanz and CIMC. They didn't make as much noise as TCL and Lenovo, but they are even more successful.
- Chinese firms are very flexible and opportunity driven, which could be both a strength and a weakness for them.
- Chinese firms are leader-driver while western firms are system driven. As a result of this difference, the integration between Chinese and western companies will be very challenging.
- When going abroad, Chinese firms are facing not only political resistance but also distrust from local staff and labor unions.
Author:
Dr. Arthur Yeung is Philips Chair Professor of HRM, Associate Dean, Director of Centre of Organization and People Excellence, and Founding Director of CEO Learning Consortium. Prior to his return to academia, he served as the top HR executive (CHO) of Acer Group. Currently, he serves as Board Member for three corporate boards, one not-for-profit organization, and the Human Resource Planning Society in the United States.
Dr. Katherine R. Xin is Professor of Management at CEIBS. Before her academic career, she was Marketing Director for a high-temperature rubber manufacturing company in the US. Dr. Xin received her PhD from the University of California, Irvine. She also holds a MA in applied linguistics and a MBA.
Dr. Waldemar A. Pfoertsch is Associate Professor of Marketing at CEIBS. Before joining CEIBS, he held the position of Professor for International Business at the University of Pforzheim. Dr. Pfoertsch has extensive experience in management consulting. During the years at UBM Consulting Group, Arthur Andersen and LEK, he travelled throughout Europe, Asia and North America, working with companies in developing international strategies.
Dr. Shengjun LIU is Deputy Director of CEIBS Case Development Center and Deputy Director of CEIBS Lujiazui International Finance Research Center. Before joining CEIBS, he worked for Shenzhen Stock Exchange. Dr. Liu is the author of various books and numerous articles. He has also written numerous articles on corporate governance, business education, Chinese economic reform and global financial crisis.
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