ORLANDO, Fla.--(BUSINESS WIRE)--Today, Multimedia, Inc. (www.multimediausa.com), the leading U.S. based international media representative, announced an important reorganization of its management structure to support the company’s growth along with the globalization of the economy and the impact of the new emerging powers, such as Brazil, Russia, India, and China. Luza Palmborg assumes the new position of Director of Sales & Marketing, with the responsibility of overseeing all company’s activities. Fernanda Mariano assumes the new position of Business Development Manager, with responsibilities that include evaluating company ventures and pursuing new business opportunities.
Multimedia has over 20 years of experience serving advertising agencies and direct accounts, with the exclusive worldwide representation of leading Latin American media and the exclusive representation for the Americas of leading newspapers from Europe, Asia, and the Middle East.
According to Fernando Mariano, president of Multimedia, the promotion of Luza Palmborg to Director of Sales & Marketing represents the full recognition of Luza’s stellar commitment to the company. Luza joined Multimedia in 1999 and has tremendously helped the growth of the business thanks to her hardworking nature and leadership capabilities. In addition to directly handling the prestigious network of Multimedia agents, Luza will now oversee all company’s activities.
Fernanda Mariano, who assumes the new position of Business Development Manager, entered Multimedia in 2008 as an administrative assistant. Fernanda, a 2006 graduate of the University of Tampa, worked in the Czech Republic before returning to the United States to join Multimedia. Fernanda has been following the new technologies that affect the media environment and has attended a number of conferences in the United States and Europe over the last two years. One of the responsibilities of her new position will be to analyze company ventures and pursue new business opportunities.
The media relations department of Multimedia has recently expanded by hiring Peter Martin to help Media Relations Manager, Viviane Bispo, with her duties. Viviane joined Multimedia in 2000 and has since proved to be a crucial asset to Multimedia’s team by expertly managing our relationship with publishers throughout the world.
Multimedia is the exclusive worldwide advertising representative for leading Brazilian media, such as the general interest newspapers O Globo and O Estado de S. Paulo, and the business newspaper Valor Economico. Multimedia is the sole representative for the Americas of leading newspapers from Europe, Asia, and the Middle East. It is the only media representative in United States that represents, on an exclusive basis, leading media from all BRIC countries – Brazil, Russia, India, and China. Multimedia has a network of 82 agents in 31 countries across the world, and operates its own sales team headquartered in Orlando, Florida.