PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) today announced an exclusive MY LITTLE PONY retail program with Target Corporation (NYSE:TGT) featuring out-of-aisle premium space in the toy department devoted to MY LITTLE PONY merchandise inspired by the magical world of CANTERLOT from MY LITTLE PONY Friendship is Magic, the No. 1 television show for Kids 2-11 airing on The Hub and a Hasbro Studios production. The new program debuts the week of July 31 at Target stores nationwide.
“CANTERLOT at Target is a showcase example of how Hasbro reinvents our brands and works with retailers and licensees to create innovative and meaningful connections with consumers,” said Ira Hernowitz, Senior Vice President, U.S. Marketing at Hasbro. “The program presents a wide array of MY LITTLE PONY products from t-shirts to bedding and books in a dedicated display that is designed to share the magic and sparkle of CANTERLOT with young girls.”
“This summer, fans of the MY LITTLE PONY Friendship is Magic television show, can embark on their own CANTERLOT adventure at Target,” said Stephanie Lucy, Vice President of Merchandising, Target. “We expect that Target’s exclusive merchandise will have MY LITTLE PONY followers mesmerized.”
MY LITTLE PONY-branded products featured in the CANTERLOT section at Target include: bedding, costumes, books, t-shirts, arts and crafts, activity sets, and exclusive toys that echo the sparkle, magic, and fantasy of the television show with the primary focus on three ponies: PRINCESS CELESTIA, her sister PRINCESS LUNA, and TWILIGHT SPARKLE.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,762 stores in 49 states nationwide and at Target.com. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.