DUBLIN--(BUSINESS WIRE)--Research and Markets(http://www.researchandmarkets.com/research/36975d/south_africa_count) has announced the addition of the "South Africa Country Report: Geo-Demographic User Profile of Financial Services" report to their offering.
This comprehensive report examines the consumer market of financial and insurance services in South Africa.
It provides a detailed geo-demographic user and non-user profiling of various segments in the financial services sector including: short-term insurance policies; long-term insurance policies; bank accounts, medical aid; retails store card; investment in mutual fund; and investment on stock exchange.
It answers the question: who are the users (and non-users) of financial services and insurance products e.g. age, gender, affluence, life-stage, geo-demographics?
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Key Topics Covered:
- SA Population Demographic Overview
- Geo-Demographic Profile of Long-Term Insurance Users and Non-Users
- Geo-Demographic Profile of Short-Term Insurance Users and Non-Users
- Geo-Demographic Profile of Bank Account Users and Non-Users
- Geo-Demographic Profile of Retail Store Card Users and Non-Users
- Geo-Demographic Profile of Medical Aid Scheme Members and Non-Members
- Geo-Demographic Profile of Mutual Fund/Unit Trust Investors and Non-Investors
- Geo-Demographic Profile of Stock Exchange Investors and Non-Investors (past 12 months)
For more information visit http://www.researchandmarkets.com/research/36975d/south_africa_count