Research and Markets: Design effective marketing and sales strategies with 'Dairy Food in Italy to 2014'

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/6c14fb/dairy_food_in_ital) has announced the addition of the "Dairy Food in Italy to 2014" report to their offering.

This databook provides key data and information on the dairy food market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on eight categories: cheese, milk, yogurt, spreadable fats, cream, chilled desserts, soy products and fromage frais

Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

Category level company and brand share as well as distribution share information for 2008 and 2009 Review of the top two companies within the dairy food market, including company overview, key facts and business description

Highlights

The market for dairy food in Italy increased at a compound annual growth rate of 2.6% between 2004 and 2009.

The cheese category led the dairy food market in Italy, accounting for a share of 52.4%.

Leading players in the Italian dairy food market include Groupe Lactalis, Parmalat Finanziaria S.p.A. and Granarolo S.p.A.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the dairy food market in Italy

Design effective marketing and sales strategies by identifying key market categories and segments

Identify key players within the dairy food market to plan lucrative M&A, partnerships and agreements

Key Topics Covered:

  • Chapter 1 Executive Summary
  • Chapter 2 Introduction
  • Chapter 3 Market Overview
  • Chapter 4 Leading Company Profiles
  • Chapter 5 Category Analysis: Spreadable Fats
  • Chapter 6 Category Analysis: Soy Products
  • Chapter 7 Category Analysis: Cheese
  • Chapter 8 Category Analysis: Chilled Desserts
  • Chapter 9 Category Analysis: Cream
  • Chapter 10 Category Analysis: Milk
  • Chapter 11 Category Analysis: Fromage Frais
  • Chapter 12 Category Analysis: Yogurt
  • Chapter 13 New Product Development
  • Chapter 14 Macroeconomic Profile
  • Chapter 15 Research Methodology
  • Chapter 16 Appendix
  • List of Tables

For more information visit http://www.researchandmarkets.com/research/6c14fb/dairy_food_in_ital

Source: Datamonitor

Contacts

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Contacts

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716