SAN FRANCISCO--(BUSINESS WIRE)--SKYY® Vodka and Diesel will reveal a sexy new swimsuit collection as a part of Diesel’s opening night show this week at Mercedes-Benz Fashion Week Swim. Special guest on the runway, Kristin Cavallari (The Hills), will unveil Diesel and SKYY Vodka’s Capsule Collection: four eye-catching pieces inspired by the vodka’s iconic cobalt blue bottle and logo graphics, infused with strong Diesel DNA. Following the Diesel runway show, Cavallari and DJ Jessica Szohr (Gossip Girl), will join SKYY, the vodka of Mercedes-Benz Fashion Week Swim, as it presents the Official Kick-Off Party at The Raleigh Hotel, which will also showcase décor themes of Diesel Island, the fashion brand’s latest campaign.
The exclusive Diesel runway show, taking place at 7 PM on Thursday, July 14 at the Cabaña Grande venue at The Raleigh, will feature a limited-edition collection of men’s and women’s Diesel-designed swimwear inspired by SKYY. The centerpiece of the show will be the unique, show-stopping piece modeled by Cavallari.
“I can guarantee the SKYY swimwear created by Diesel is unlike anything you have ever seen,” said Cavallari. “At Mercedes-Benz Fashion Week Swim, SKYY is taking the sexiest event of the week and making it even sexier.”
Later that evening, the Official Kick-Off Party, the most coveted invite at Mercedes-Benz Fashion Week Swim, will take place at The Raleigh pool deck and Oasis at 8 PM. The party will feature an array of sensual SKYY Vodka cocktails and a wild beach feel coming directly from Diesel Island, providing the perfect combination for the crowd to dress-down to their summer outfits, along with a DJ set by Gossip Girl star Jessica Szohr.
Throughout the rest of the week, SKYY will continue to infuse its signature brand of sexy into the event. From Friday, July 15 to Monday, July 18, SKYY will hold court in its custom VIP cabana in the Raleigh’s Oasis. Amid extravagant tropical foliage and a cascading waterfall, the SKYY Cabana, featuring models dressed in SKYY swimwear and seductive SKYY cocktails, will pamper celebrities and fashion insiders in style.
At the exclusive Raleigh penthouse, the invite-only lounge hosting private events throughout the week, select media, designers, celebrities and influencers will enjoy a custom SKYY bar and hand-crafted signature cocktails.
For those unable to finagle an invite to these coveted events, Diesel and SKYY will also bring the pulsating energy of Mercedes-Benz Fashion Week Swim to the Diesel store on Friday, July 15 at 801 Washington Avenue for an evening of tantalizing cocktails, shopping and music by Theophilus London. The event, taking place from 7-9 PM, will feature live models modeling Diesel clothing in the windows and celebrity appearances by Szohr and others.
Watch the SKYY-Diesel fashion show live, and check out exclusive footage from events, media lounges and Mercedes-Benz Fashion Week Swim activities on Diesel.com. Visit http://www.facebook.com/SKYYVodka and http://www.facebook.com/Diesel or Twitter @SKYYVodka and @DieselUSA for more information about SKYY and Diesel at Mercedes-Benz Fashion Week Swim.
About Skyy Spirits, LLC
The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), together with its affiliates Gruppo Campari. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.
Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates ("Gruppo Campari"), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com
More information on the company can be found at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp
ABOUT DIESEL
Diesel is a truly worldwide organization. From its Headquarters in Breganze, it directly manages around 20 subsidiaries across Europe, Asia and the Americas. It is now present in more than 80 countries with 5,000 points of sale, and more than 500 Diesel mono-brand stores. Diesel is part of the holding Only the Brave, which also incorporates 55DSL, Maison Martin Margiela, Viktor & Rolf, and Staff International.
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