LONDON--(BUSINESS WIRE)--Convio, Inc. (NASDAQ: CNVO) announced today it has acquired privately held Baigent Digital LLC (Baigent), a leading provider of digital strategy, design, technology implementation and online fundraising solutions to charities in the United Kingdom. Convio will deliver its proven, integrated constituent engagement solution -- including capabilities for online fundraising, special events fundraising, email marketing, content management and CRM -- to the UK market. Convio’s solutions combined with Baigent’s experience will provide UK charities with a powerful solution partner to help raise more money, conduct effective online marketing campaigns and deepen supporter relationships.
"We are excited about entering the UK marketplace,” said Gene Austin, president and CEO of Convio. “Our research indicates there is a significant interest in integrated, cloud-based solutions with UK charities. Baigent’s capabilities and established relationships with many leading UK charities provide a springboard to gain rapid entry into the UK market. The broad range of solutions and services our combined companies will provide to the market will enable UK-based organizations to build stronger relationships with supporters, raise money more efficiently and be more successful.”
Baigent was founded in 1997 with the mission to enable charities to fulfill their online potential. It has since evolved into a leading provider of digital strategy, design, online fundraising solutions and technology implementation. Baigent serves many prominent UK charities, including UNICEF, Cancer Research UK and Action for Children.
“I believe that our team’s capabilities and deep understanding of the UK charity sector, combined with Convio’s integrated solutions and online fundraising expertise, will lead to great results for UK charities,” said Martin Campbell, managing director for Baigent. “Convio’s solution incorporates fundraising, marketing, peer-to-peer and CRM capabilities in an integrated fashion via the cloud. We don't see any other products in the UK market offering this kind of feature set.”
Initially, Convio will offer online fundraising, email marketing, CMS and TeamRaiser (Convio’s industry-leading special event software) solutions to UK charities, with plans to introduce additional product offerings, including CRM, in the future.
Under the terms of the agreement, Convio will pay approximately $2.9 million in cash and may also pay $0.4 million in cash based on successful achievement of performance targets payable over three and a half years. Baigent was roughly break-even on revenue of approximately $2 million in 2010. Convio expects to accelerate its UK investment in 2011 and 2012 to take advantage of this opportunity and will provide additional financial detail regarding the transaction on its regularly scheduled second quarter earnings call, to be held August 4, 2011.
About Baigent Digital
Baigent Digital, headquartered in Chesham just outside London, is a leading provider of digital, creative and online fundraising strategy and solutions to the UK charity sector. Baigent Digital offers consultancy to empower charities to take control of their online activities as well as resources to support them in designing, building, promoting and managing their digital communications. Its online fundraising platform enables UK charities to raise millions of pounds each year. Baigent Digital has been working in the UK charity sector for over 14 years, with clients including Cancer Research UK, Action for Children and UNICEF UK.
For more information on Baigent Digital visit: www.baigent.com or www.convio.co.uk
About Convio
Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to maximize the value of every relationship. With Convio constituent engagement solutions nonprofits can more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, alumni and other constituents. Convio serves more than 1,400 nonprofit organizations from their headquarters in Austin, TX, and offices in Washington DC, Overland Park, KS, Emeryville, CA, and now Chesham, UK. Convio is listed on the NASDAQ Global Market under the symbol CNVO.
For more information: www.convio.com