MINNEAPOLIS--(BUSINESS WIRE)--Honey Nut Cheerios® cereal is thrilled to announce that it has bee-come America’s Favorite Cereal*. Of course this wouldn’t be possible without the loyal colony of Honey Nut Cheerios® cereal lovers.
As a special thank you for being such great fans, Honey Nut Cheerios cereal is hosting a “Billion ‘O’ Giveaway.” Now until supplies last, Honey Nut Cheerios cereal is inviting millions of Americans to celebrate with a free sample of the delicious and nutritious cereal. So, if you haven’t tried that sweet, honey of an ’O goodness in a while, this is the perfect opportunity to enjoy America’s No. 1 cereal.
“We know how many options consumers have when it comes to breakfast cereals, which is why this distinction means so much to us,” remarked Thierry Ibri, Cheerios vice president and marketing director. “We’re so excited to be America’s Favorite Cereal and are grateful to have the opportunity to celebrate with America in a big way with the Billion ‘O’ Giveaway.”
With the title of “America’s Favorite Cereal”, Honey Nut Cheerios cereal will roll out celebratory, “America’s Favorite” packaging, distribute millions of free samples and launch full-scale advertising and consumer engagement campaigns that incorporate true fans of the brand that highlight their love for the cereal.
If you want to try the sweet honey taste of Honey Nut Cheerios cereal, buzz over to www.FavCereal.com for your delicious free sample. Make sure to BEE-come a fan at www.facebook.com/cheerios and get involved in the celebration!
Honey Nut Cheerios cereal was introduced in 1979 as the first extension of the iconic Cheerios® cereal brand, currently consisting of 11 varieties.
Honey Nut Cheerios Fun Facts:
- Honey Nut Bee was the mascot from the start, but he didn’t have a name until 2000, when the winner of a nationwide kids contest dubbed him “BuzzBee.”
- 210,503,000 lbs. of Honey Nut Cheerios cereal were produced in 2010. This is the weight equivalent of more than 13,000 elephants.
- It would take approximately 3,168,000,000 O’s to wrap around the equator of Earth.
*Based on Nielsen sales data, 52 weeks ending 1/1/2011
About Cheerios®
Cheerios, America's No. 1 cereal, debuted in 1941 as Cheerioats. The nation's first ready-to-eat oat cereal has since become one of the most trusted and recognized brands in America. In fact, one of every eight boxes of cereal sold in America is a box of Cheerios. General Mills' popular franchise includes Cheerios, Honey Nut Cheerios, Frosted Cheerios, Apple Cinnamon Cheerios, MultiGrain Cheerios, Fruity Cheerios, Cheerios Crunch, Yogurt Burst Cheerios, Banana Nut Cheerios, Chocolate Cheerios and Cinnamon Burst Cheerios. For more information, go to www.cheerios.com.
About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
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