IRVINE, Calif.--(BUSINESS WIRE)--BDS Marketing, Inc. (BDS), a leading sales and marketing agency, today announced a combination with Canadian-based Consumer Impact Marketing (CIM). With mutual goals of establishing a dominant presence in the U.S. and Canada respectively, the combined companies now offer an infrastructure of more than 600 full-time and 6,400 part-time employees who are focused on driving sales and building brand awareness.
The CIM and BDS partnership provides unparalleled reach while maintaining the agility and entrepreneurial spirit of privately held companies. “Both companies are built on the passion of our people, the power of our agility and creativity, and a relentless commitment to results,” said Mark Dean, CEO and Founder of BDS. “By combining our cultures and robust services portfolios, we’ll offer our clients unparalleled capabilities with the scale and efficiency needed to compete in today’s marketplace without sacrificing our personality and the kind of relationships that have kept our clients loyal for over 25 years.”
Both BDS and CIM expand their services as part of the partnership, now offering sales management, brand strategy & creative promotions, training & learning solutions, market development, performance selling, merchandising and marketing analytics. Leveraging CIM’s “Last 3 Feet” approach and BDS’ “Sales Powered” strategy, both companies share a vision of delivering integrated sales and marketing solutions, grounded in insights and measurement, allowing their clients to make fast, smart business decisions.
CIM has grown exponentially to become Canada’s largest sales and marketing agency. Over the past few years, CIM has continued to transform its business, dramatically changing the way many in the industry assess the relationship between consumers, retailers and brands by focusing on the core concepts of Shopper Marketing. CIM’s cutting-edge strategies as a result of its unique distillation of consumer, brand and retailer insights have allowed the company to deliver dynamic sales coverage and shopper promotions in ways the market hasn’t seen before.
“The partnership with BDS puts CIM one step further in bringing the Last 3 Feet approach to life across North America,” said Mike Britton, President of CIM. “Together we bring an exciting dynamic to the retail and shopper marketing landscape. Our ability to connect buyers, sellers and brands to influence purchase decisions combined with an approach to measurement and insights creates unique solutions for the marketplace.”
About BDS Marketing, Inc.
Simply put, BDSmktg powers sales. BDS creates a direct line to customers, delivering a total performance management system for marketing efforts. BDS offers customized solutions including: Marketing Analytics, Training & Learning Incentives, Market Development, Performance Selling, Brand Advocacy and Merchandising.
BDS is driven by the power of our people. Client service specialists offer specialized category and retail expertise to enhance marketing strategy and achieve results that matter. High performance teams generate sell-through for clients such as Canon, Comcast, Dell, Hoover, Jawbone, Motorola, Sam’s Club and Toshiba. BDS allows clients to reclaim the point of sale and give them the insights they need to make fast, smart business decisions.
BDS is a trusted advisor, a creative problem-solver and a flawless executor. BDSmktg is: Sales. Powered. BDS is based in Irvine, California, and has been operating strong since 1984. For more information, visit www.BDSmktg.com.
About Consumer Impact Marketing
CIM delivers targeted solutions and focused expertise in the areas of sales management, brand strategy/creative and promotions through its “Last 3 Feet” ™ approach to the retail and shopper landscape.
A privately held, national, bilingual organization, CIM has established full service offices in Montréal and Toronto as well as satellite offices across Canada and in Chicago. Built on core values of passion, innovation, relationships and execution, CIM has become the largest field marketing company in Canada.
More information is available at www.cimweb.com.