LONDON--(BUSINESS WIRE)--The global mobile software market is set to reach nearly $80 billion by 2017, experiencing rapid growth due to the increase in mobile computing devices and location-based services – according to a new report available on companiesandmarkets.com. The proliferation of mobile computing devices, such as, mobile phones, laptops, palm computers, and the rise in the number of supporting platforms, such as, Android, has resulted in the development of several killer mobile software and applications.
Mobile Software: A Global Strategic Business Report
With mobile computing devices quickly transforming from an emerging niche market to a mainstream force, changing not only the way people conduct business, but the consumer electronics and telecommunication industry as a whole, the global mobile software market, a key enabler of these mobile devices, remains promising. The popularity of mobile communication applications such as email, IM, mobile video, on device portals, Internet browsers, Internet web, and social network clients, multimedia applications such as presentation viewers, video players, audio players, graphics/image viewers, word processors, and spreadsheets provides opportunities for global mobile software market.
The growing use of smartphones opens up the channel for development of innovative software and consumer applications, driving demand for next-generation mobile software. The leading mobile applications for upcoming years, including Location-Based Services, Money Transfer, Mobile Browsing, Mobile Health Monitoring, Mobile Search, Near Field Communication Services, Mobile Payment, Mobile Instant Messaging, Mobile Advertising and Mobile Music are all expected to drive present substantial market opportunities for the mobile software market.
Asia-Pacific is the largest market for mobile software. Growth in Asia-Pacific is driven by growing demand for smartphones and mobile devices in emerging markets such as China and India. Increased demand for mobile email and other Internet enabled services within the corporate sector in these countries also bodes well for the mobile software market. User Interface (UI) and Applications represent the largest product segment, while Mobile Device Management (MDM) market represents the fastest growing product segment, growing at a CAGR of more than 23% over the analysis period.