NEWTON, Mass.--(BUSINESS WIRE)--As T-Mobile USA increases its presence in the greater New England area the company today appointed John Diefenbach as the first vice president general manager for the area, responsible for sales across all T-Mobile retail properties, customer growth and loyalty efforts. Diefenbach’s region consists of the states of New England, including Connecticut, New Hampshire, Maine, Rhode Island, Vermont and Massachusetts.
T-Mobile’s New England region consists of more than 90 T-Mobile-owned retail stores and more than 600 third-party locations such as independent dealers and national retailers. The company employs more than 850 employees in the region across Retail, Engineering, HR and other functions.
“John is a sales and service veteran and brings a wealth of knowledge about T-Mobile and the New England area to the position,” said William Robinson, senior vice president, east area, T-Mobile USA. “T-Mobile customers in this region are fortunate to have John driving all areas of our New England business and ensuring our local customers continue to receive the award-winning service they expect from T-Mobile.”
T-Mobile began its regionalization efforts early this year to enable local business owners to invest in and run their markets as individual business units. The local vice president general managers will also have the ability to influence network investment, store locations, customer offers and local marketing programs.
Since 2010, T-Mobile has made significant investments in its network infrastructure in the area, bringing 1,200 4G cell sites online and spending over $92 million in network improvements. In the past two years T-Mobile has increased the number of cell towers in the greater Boston network by ten percent.
About Diefenbach
[Editor note: Headshot available upon request]
John has deep field experience in wireless with more than 14 years of sales and field work for T-Mobile, Sprint Nextel and Let's Talk Cellular Wireless. Most recently, John was T-Mobile's indirect sales channel director for New England and Upstate NY. In the role, John led T-Mobile’s “Top 10” market effort in Boston and executed the launch of a number of National Retail accounts.
Prior to joining T-Mobile, John served in a number of leadership roles with Sprint Nextel, the most recent of which was Area VP of New England.
John is based out of T-Mobile’s Newton, Mass. office. John holds a bachelor’s degree in Marketing from Montclair State University. In his free time, John contributes as an executive board director of the Boston Police Athletic League.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2011, approximately 128 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.6 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS and additionally HSPA+/HSPA+42. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG. For further information on Deutsche Telekom, please visit www.telekom.de/investor-relations.
Forward-Looking Statements
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