TORONTO--(BUSINESS WIRE)--SapientNitro, part of Sapient® (NASDAQ: SAPE), today announced that it has signed an agreement to become the social marketing agency of record for the Toronto 2015 Pan/Parapan American Games (TO2015).
SapientNitro will develop and help roll out a multi-phased, multi-year social strategy and road map designed to reach and galvanize world citizens for TO2015. Based around the three pillars of the event -- community, diversity, and legacy – SapientNitro will help TO2015 create relevant social experiences that inspire individuals to participate in marquee and ongoing events culminating in the games in July 2015.
“We were impressed with SapientNitro’s ability to bridge online and offline experiences and connect sports enthusiasts in their everyday activities with a consistent cross-channel strategy,” said Katherine Henderson, SVP of marketing and revenue, TO2015. “With SapientNitro, TO2015 will focus on capturing the human element of the games online to create a community of Pan Am advocates leading up to the event and far beyond.”
“We’re honoured to be working with the TO2015 team to help activate online and offline strategies that capture the community, diversity, and legacy of the Games,” said Brad Simms, VP and managing director at SapientNitro. “This is a seminal event and we’re proud to be part of the effort to develop a community of multi-cultural, high-performance athletes and fans alike across all Pan Am nations.”
About the Toronto 2015 Pan/Parapan American Games
The Pan American Games is one of the world's largest international multi-sport events, held every four years for athletes of the 42 member nations of the Pan American Sport Organization (PASO). The Games comprise a mix of Summer Olympic Games sports, as well as traditional Pan American sports. The Toronto 2015 Pan/Parapan American Games will draw more than 10,000 athletes and officials and feature 48 sports in 17 municipalities across the Greater Golden Horseshoe area. The Toronto 2015 Pan American Games will take place July 10-26 and the Parapan American Games August 7-14.
About SapientNitro
SapientNitro, part of Sapient®, is one of the world’s largest integrated marketing and technology services firms. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit http://www.sapientnitro.com or follow us on Twitter @sapientnitro.
Sapient is a registered service mark of Sapient Corporation.