CAMBRIDGE, Mass.--(BUSINESS WIRE)--ChoiceStream, the premier personalized recommendation and marketing solution provider for some of the world’s largest brands, today announced it has appointed Eric Bosco as its new Chief Operating Officer, and has expanded its advisory board with the appointment of digital media veteran, Lynda Clarizio. These latest additions will drive ChoiceStream’s continued growth and further enhance the company’s market position as a leading innovator in online advertising.
Eric Bosco brings nearly 20 years of experience with successful management and development of online advertising products. Most recently, Bosco served as Chief Product Officer at marketing data and services company comScore. Prior to comScore, he held a variety of roles at AOL and its subsidiaries, including Senior Vice President of Global Products and U.S. Operations for AOL’s Platform-A, Chief Product and U.S. Operations Officer at Advertising.com and Vice President, Community and Communications Products at AOL. At ChoiceStream, Bosco will lead the product, engineering, and ad operations teams to find innovative strategies for leveraging personalization technology in new and powerful ways.
Lynda Clarizio will join ChoiceStream’s veteran advisory team and leverage her years as a leader in digital media to propel ChoiceStream to its next level of success. Clarizio is currently CEO of INVISION, Inc., a leading provider of advertising planning and sales solutions to the media industry. Prior to INVISION, Inc., Clarizio served as President of Platform-A; and also held the role of President of Advertising.com. Clarizio recently was named one of Washington’s top 100 “Tech Titans” in 2011 by the Washingtonian. She also was named one of 2009's "25 Executives to Watch in Digital Entertainment" by Digital Media Wire and one of 2008's "Women to Watch" by Advertising Age.
“As brands continue to dedicate more resources to data optimization, it is increasingly important for advertisers to leverage technologies that enable a personalized and strategic approach to their online campaigns,” said Steve Johnson, co-founder and CEO of ChoiceStream. “These new appointments help ChoiceStream use its ten years of commercial experience working with some of the largest consumer brands to help advertisers reach new, qualified audiences with relevant display ads.”
About ChoiceStream, Inc.
ChoiceStream’s personalized marketing and advertising solutions are proven to increase revenue and customer engagement for today’s leading brands. For more than ten years, companies like AT&T, Zappos, Tesco, Ticketmaster and MTV have relied on ChoiceStream to create a more engaging, personally relevant experience for their consumers. By transforming shopping behavior and media consumption into intelligence about a consumer’s unique preferences, ChoiceStream is able to help today’s biggest brands target their most qualified prospects with the right advertisement, email promotion and product recommendation.
For more information about ChoiceStream, go to www.choicestream.com.