LONDON--(BUSINESS WIRE)--Samsung Electronics Co. Ltd., a market leader in consumer electronics and Worldwide Olympic Partner, today announced an agreement with Zara Phillips MBE, World and European gold medal winning Equestrienne. The deal is for Zara to be Samsung’s UK Olympic Games ambassador for the London 2012 Olympic Games, playing a pivotal role in raising awareness of Samsung’s London 2012 Olympic Games sponsorship. She will be involved in numerous activities across Samsung’s London 2012 campaign including advertising, marketing, multi-platform public relations and social media campaigns.
Zara was chosen by Samsung because she is a patriotic British athlete; and her dedication to training for possible selection at London 2012, to compete in Team GB (including Northern Ireland) as a three day eventer with her chosen horse, is evident.
Speaking at the signing, Zara Phillips said: “I’m delighted to become an Ambassador for Samsung for the London 2012 Olympic Games. Samsung is using its sponsorship to encourage everyone to get involved in the Olympic Games, and I’m looking forward to helping more people actively participate and be part of London 2012. Technology plays such a huge part in helping deliver the Games to the fans, and taking the spectacle through smartphone technology to those that aren’t able to see the events in person.”
As Worldwide Olympic Partner in the Wireless Communications Equipment category, Samsung is keen to realise the contribution sponsorship of the wireless category brings to the Olympic Games. High profile and carefully chosen partners, like Zara Phillips, bring immediate and direct attention to the wealth of experience and technical capability Samsung delivers to the Olympic Games clearly highlighting this in a strong, positive light.
Mr David Song, Managing Director, Samsung UK, commented: “Today we’ve signed Zara Phillips to be Samsung’s UK ambassador for the London 2012 Games, which we are very excited about. Zara is a World and European gold medal winning equestrienne who is training to compete in the London 2012 Olympic Games. She is much loved by the public and an ideal spokesperson to help spread the spirit of the Olympic Games to the public.”
Mr Song added: “We send our best wishes to Zara as she aims to achieve her dream of competing at London 2012. From today, we look forward to working with Zara across a range of initiatives that we have planned to inspire young people to enjoy and become a part of the London 2012 Olympic Games.”
Zara Phillips joins David Beckham, who was signed up as Samsung’s Global Ambassador for London 2012 on 4th May 2011. Both of these athletes will take the spirit of the Olympics to a global audience. Samsung will be announcing a number of initiatives creating opportunities for young people to be actively involved in the London 2012 Olympic Games. Using these initiatives, Samsung will ignite a desire in people all over the world to be involved with this historical global event that will evoke passionate memories to share with future generations.
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NOTES TO EDITORS
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of several independently operated business units including: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
About Zara Phillips
Zara Phillips was born in London and is the only daughter of Princess Anne, the Princess Royal and her first husband, Captain Mark Phillips.
Zara was long listed for Athens in 2004 but her hopes of emulating her parents by competing with the British event team at an Olympic Games were dashed by an injury to Toytown that ruled him out for the rest of the year.
In June 2005, in the European Championships at Blenheim in September, Zara rode into history by taking two gold medals on her senior debut (individual and team.) In 2006, Zara achieved her greatest result to date by winning Individual Gold and Team Silver at the World Equestrian Games, Aachen 2006 where she rode Toytown. Following her historic win, Zara was awarded the 2006 BBC Sports Personality of the year.
Zara was selected for the 2008 Beijing Olympics with Toytown. However it was not to be, for the second time Zara was denied the chance to compete at the Games through an injury to Toytown. At the end of the year this was followed by her own injury when she fell from her horse whilst competing and broke her collarbone.
Zara has her sights firmly set on 2012 and what the hectic competition schedule holds for her and her stable of horses in the lead up to the London 2012 Olympic Games.
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