VANCOUVER, British Columbia--(BUSINESS WIRE)--Artbeads.com, one of the largest bead and jewelry supply ecommerce sites in the United States, has selected the Strangeloop Site Optimizer to improve page load times on its website. Immediately following implementation, the company has reported a dramatic increase in their online sales.
“The Strangeloop Site Optimizer greatly outperformed our hopes,” said Michael Hervieux, Chief Operating Officer at Artbeads.com. “Our goal was a baseline revenue increase of 2.5%, but we ran a lengthy A/B test and immediately saw that, for the optimized pages, revenue per visit jumped by 8% and overall revenue grew by 6%.”
With an inventory of 27,000+ items, as well as an online Learning Center housing more than 900 jewelry and craft ideas, videos, and other resources for jewelry makers, Artbeads.com serves a global community of hundreds of thousands of customers. Knowing that site speed has a direct impact on user experience – which in turn affects page views and cart size – the company was interested in finding a website acceleration solution that could do two things:
- Deliver quick results.
- Work in conjunction with the Yahoo! store platform upon which the site is hosted.
Because the Strangeloop Site Optimizer service, available via the cloud, does not require code or network changes, it can be implemented quickly and non-obtrusively. This makes it an ideal solution for websites, such as Artbeads.com, with third-party hosting. At the same time, Site Optimizer is the only automated web performance optimization solution that functions at the scale demanded by global ecommerce sites and enterprise applications.
“We’re very excited about being trailblazers in the world of accelerating Yahoo! stores like Artbeads.com,” said Strangeloop CEO Jonathan Bixby. “Until recently, only huge online retailers have had the resources to invest millions of dollars in performance optimization. We’re proving that small- to medium-sized shops can also experience big wins after making their sites faster.”
How the Strangeloop Site Optimizer works
Strangeloop offers an easy-to-implement solution to the complex challenges of front-end web performance optimization. The Strangeloop Site Optimizer -- which is available as a cloud-based service, a hardware appliance, and a virtual appliance -- transforms optimization from a lengthy and complex coding process into an automated function performed in real time by an intelligent appliance.
Companies like Petco, Travelocity, Visa, Sodexo, and O’Reilly Media have implemented the Strangeloop Site Optimizer to speed up their websites. As a result, they've achieved dramatic gains in key metrics:
• Increased sales by 13%
• Increased conversions by 9%
• Increased organic search traffic by 10%
• ROI within weeks
About Strangeloop
Strangeloop is a leader in providing front-end web optimization solutions that enable companies to speed up the page load times of their websites and enterprise applications. Founded in 2006, Strangeloop’s original product offering was the Strangeloop AS1000, a delivery-focused accelerator for ASP.NET. In 2010, the company launched Site OptimizerTM, a next-generation web performance solution that offers a powerful set of features that work together to provide roundtrip reduction, rapid rendering, and dynamic browser caching. Site Optimizer is specifically designed to simplify web content optimization from a lengthy and complex coding process into an automated function. Site Optimizer makes Strangeloop’s website optimization capabilities available to companies in different environments: as a hardware appliance, as a virtual appliance, and as a service via the cloud. Strangeloop is based in Vancouver, BC. For more information, visit www.strangeloopnetworks.com.
About Artbeads.com
Artbeads.com is a leading provider of beads and jewelry supplies for jewelry designers and the beading community. Artbeads.com caters to the quality-conscious designer with products like Swarovski crystal beads and the finest sterling silver beads, but also works vigorously to provide an exceptional customer experience while maintaining competitive prices. Thanks to Artbeads’ buying power, those looking for wholesale beads are attracted by wholesale pricing discounts, no minimum order requirements and fast, free shipping anywhere in the United States. With a vast Learning Center, Artbeads.com is also a popular destination for beginners looking for jewelry designs and tips on how to make jewelry.
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