Japan’s Virtual Pop Star Hatsune Miku to Make U.S. Concert Debut at Anime Expo 2011

The Concert Will Feature The World’s First Digital Diva Performing In 3D

Hatsune Miku (Graphic: Business Wire)

Anime Expo 2011

LOS ANGELES--()--Hatsune Miku, a Japanese virtual pop idol whose computer-generated singing and holographic performances have sparked a new form of musical entertainment, will thrill U.S. audiences for the first time when she performs live in concert at Anime Expo, North America’s largest anime and manga celebration in Los Angeles from July 1 - 4, 2011. In addition to her live concert, Hatsune Miku will be Anime Expo’s first Virtual Guest of Honor.

A digital diva famous worldwide for her ankle-length aqua-colored pigtails and distinctive voice, Hatsune Miku will light up the stage at Nokia Theatre on July 2nd in her U.S. live concert debut presented by The Society for the Promotion of Japanese Animation, Crypton Future Media, Inc., SEGA Corporation, Tokyo Kawaii Magazine (ASCII Media Works) and Toyota Motor Sales, USA.

Created by Crypton Future Media, Inc. in 2007, Hatsune Miku’s voice is synthesized using Yamaha’s Vocaloid software application, to produce a fully synthetic voice with unprecedented quality and remarkable realism by typing in lyrics and setting a melody. To date, her voice has been featured in more than 100,000 songs and videos created and shared by fans worldwide. She has been sampled in CDs, DVDs, games, novels, and figures and her sell-out, computer-graphic-driven live performances have become legendary. Attesting to her unique star power, Toyota selected Hatsune Miku to star in a U.S. ad campaign for the 2011 Corolla – which has been named the Official Car of her July 2 concert at Anime Expo.

The Anime Expo concert will be based on “39‘s Giving Day,” the first-ever solo concert by Hatsune Miku held in Japan on March 9, 2010, which was heralded by media worldwide. Visuals for the July 2 concert are created by SEGA with Crypton Future Media supervising overall production.

Hatsune Miku will be Anime Expo’s first Virtual Guest of Honor and will join the line-up of Anime Expo 2011 Guests of Honor that includes the chart-topping Japanese pop trio Kalafina, Japanese TV Host and blogger Danny Choo and voice actor Vic Mignogna. Themed the “Year of the Fan,” Anime Expo 2011 will fully immerse guests into the world of Japanese animation, manga (comic books), music, fashion and games. Anime Expo is a non-stop marathon of Japanese pop culture that’s been likened to Halloween in July.

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About Anime Expo

Held annually in Los Angeles, Anime Expo is North America’s largest anime and manga event. Anime Expo gives fans the rare opportunity to meet and hear from some of the most famous anime, manga and musical artists from Japan and get into the action through everything from costume play, karaoke and video competitions to exclusive screenings, non-stop video gaming competitions and the wildly popular Masquerade, in which fans transform themselves into their favorite characters through creative costuming, accessories and make-up and put on their own show before an audience of thousands. AX 2011 will be held July 1 – July 4, 2011 at the Los Angeles Convention Center. To register or for more information, please visit www.anime-expo.org.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6724152&lang=en

Contacts

Anime Expo Media Contacts
Roberta Silverman, 818-849-6347
roberta@breakwhitelight.com
or
Toyota Media Contacts
Sona Iliffe-Moon, 310-468-6721
sona_iliffe-moon@toyota.com
Jennifer Yoo, 562-733-1855
jennifer@intertrend.com

Contacts

Anime Expo Media Contacts
Roberta Silverman, 818-849-6347
roberta@breakwhitelight.com
or
Toyota Media Contacts
Sona Iliffe-Moon, 310-468-6721
sona_iliffe-moon@toyota.com
Jennifer Yoo, 562-733-1855
jennifer@intertrend.com