NEW YORK--(BUSINESS WIRE)--Designer Derek Lam and eBay, the world’s largest online marketplace and a leading U.S. destination for fashion, introduce the first-ever crowdsourced collection—DEREK LAM + eBay—available for purchase starting today, May 10 at 11AM EST/8AM PST, exclusively at dereklam.ebay.com. Lam and eBay, a global leader in mobile commerce, also announce the addition of the Tee Shirt Dress to the collection, available exclusively through the eBay Fashion iPhone app.
“eBay created an incredibly unique opportunity to have a direct dialogue with shoppers around the world—and the community interest in helping influence the DEREK LAM + eBay collection has been phenomenal,” said Derek Lam. “My work is about functionality with the romance of fashion – these winning dresses represent essential styles that are effortless, yet playful. I’m excited to surprise shoppers with the Tee Shirt Dress to complete this assortment of classic silhouettes for the spring/summer season.”
In February, Lam debuted the exclusive 16-piece dress collection, designed for spring/summer 2011, at a presentation at Alice Tully Hall at Lincoln Center during New York Fashion Week and simultaneously at dereklam.ebay.com. Shoppers everywhere were invited to view the collection and vote for their favorites to determine the final crowdsourced collection. After more than 120,000 votes were cast by the global eBay community - both online and on-the-go through mobile devices - five designs were produced based on the collective consumer voice.
DEREK LAM + eBay is now available to purchase at accessible, fixed, Buy It Now price points ranging from $125.00 - $295.00, in sizes 0 – 16, exclusively on eBay. The collection includes the Boho Dress in multi color floral print georgette; the Black Tie Dress in black cotton poplin; the Sun Dress in indigo denim; the Shift Dress in black cotton poplin with peplum back; and the Chemise Dress in multi color floral print georgette.
A newcomer to the collection, the Tee Shirt Dress, is now also available exclusively through the eBay Fashion iPhone app in black silk poplin and dahlia silk poplin, in sizes 0-16, for $125.00. Designed by Lam to represent an assortment of dresses he envisions for every woman’s wardrobe, the final DEREK LAM + eBay collection delivers shoppers six iconic styles for the season at incredible value.
“We know there is a broad base of fans who love the Derek Lam aesthetic and this collaboration has enabled us to make use of technology in a really smart way to reach them directly,” said Jan-Hendrik Schlottmann, chief executive officer of Derek Lam International. “We’ve been able to leverage eBay’s global platform as an inventive incubator for design and discover what our customers desire from an accessible, contemporary line.”
“DEREK LAM + eBay represents the new frontier of social commerce, and we are thrilled to collaborate and connect our shoppers with a designer as talented as Derek,” said Miriam Lahage, vice president and general manager of eBay Fashion. “From inviting our global community to participate through crowdsourcing to delivering exclusive merchandise on our dedicated Fashion iPhone app—eBay is leveraging technology to invent new ways to create, shop and sell fashion.”
The collaboration between Derek Lam and eBay advances eBay’s Designer Exclusives platform as the company continues to provide consumers with innovative ways to shop fashion and unlock the incredible value and selection available on the Marketplace. eBay Fashion, a dedicated destination for clothing, shoes and accessories, delivers an enhanced, inspired experience to shop the largest selection of fashion online – and the eBay Fashion for iPhone app offers a personalized, on-the-go experience that lets shoppers browse, buy and virtually try on items right from the palm of their hand.
For more, visit dereklam.ebay.com, and to join the conversation, follow @eBay_Fashion on Twitter at www.twitter.com/eBay_fashion and visit the eBay Facebook page at www.facebook.com/ebay.
About Derek Lam
Derek Lam, a native of San Francisco, began his fashion career in 1990 after graduating from Parsons School of Design. After twelve years spent at the highest levels of American fashion as a designer at Michael Kors, Lam, together with his partner Jan-Hendrik Schlottmann, launched his eponymous label in 2003. 2006 saw rapid growth at Derek Lam as handbags were added to the collection and Derek was named creative director of Tods. 2007 continued the trend of growth with the addition of shoes and eyewear to the Derek Lam label. After a successful collaboration with SANAA on his first store at 10 Crosby Street in New York, Derek once again enlisted the talents of the esteemed architectural team made up of, Kazuyo Sejima and Ryue Nishizawa to open his second store at 764 Madison Avenue.
Lam has received abundant recognition within the fashion industry, winning the CFDA Perry Ellis-Swarovski Award for Emerging Talent in Womenswear in 2005, the Vogue/CFDA Fashion Fund Prize in 2005 and the CFDA Accessory Designer of the Year Award in 2007. He launched his label in 2003 – sold at Lam’s two retail stores, online at DerekLam.com and at premium retailers including Saks Fifth Avenue, Bergdorf Goodman and Barney’s – and was named creative director of Tods in 2006. Lam’s clientele includes Kate Hudson, Jessica Alba, Leighton Meester, Rachel Bilson, Kate Bosworth and Anne Hathaway, among others.
About eBay
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects hundreds of millions of buyers and sellers globally on a daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and our global portfolio of online brands, visit www.ebayinc.com.
EDITOR NOTES
DEREK LAM + eBay collection images are available for editorial use only.
DEREK LAM + eBay item detail and pricing:
- Black Tie Dress: Black cotton poplin black tie evening dress | Price: $275.00
- Boho Dress: Multi color floral print georgette boho halter dress | Price: $295.00
- Chemise Dress: Multi color floral print georgette chemise dress | Price: $225.00
- Shift Dress: Black cotton poplin shift dress with peplum back | Price: $175.00
- Sun Dress: Indigo denim sun dress | Price: $195.00
- Tee Shirt Dress: Dahlia silk poplin tee shirt dress | Price: $125.00*
- Tee Shirt Dress: Black silk poplin tee shirt dress | Price: $125.00*
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*Sold exclusively through the eBay Fashion iPhone app
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6716702&lang=en