WALNUT CREEK, Calif.--(BUSINESS WIRE)--Nearly 1600 SUBWAY® restaurants in California, Nevada and Hawaii are joining together in a social responsibility initiative that focuses on making a positive impact in local communities by helping in the fight against hunger.
Fit to Fight Hunger, a community project of local SUBWAY® restaurants, identified a need for support of local food banks and made a commitment to help raise awareness of the hunger plight that afflicts many neighborhoods. SUBWAY® restaurants believes in “doing good for your body,” as well as doing good for the community - Fit to Fight Hunger encourages customers to do the same.
Local SUBWAY® restaurants will actively promote the needs of local food banks in-store, online and on broadcast television. A dedicated web-site www.Fit2FightHunger.com will be a resource to connect customers to their local food banks, where they can donate their time or pledge monetary support.
During the campaign, SUBWAY® restaurants will be promoting SUBWAY FRESH FIT ® sandwiches - 8 six-inch sub sandwiches under 6 grams of fat – in an effort to encourage the community to make better eating choices.
Local SUBWAY® restaurants throughout the region will be making a significant donation to local food banks of approximately $100,000 to twenty local food banks across the region as a way to help hunger and to bring awareness to the problem. SUBWAY® restaurants’ donation will help fund over 700,000 meals to families in need.
US Hunger Facts (source: www.feedingamerica.org)
- 1 in 6 American do not have access to enough food
- According to the USDA, more than 14 million children are living in food-insecure households
- For every $1 donated the food banks can provide approximately 7 meals
- $25 feeds a family of four for two weeks
About SUBWAY® Restaurants
Headquartered in Milford, Conn., SUBWAY® restaurants was co-founded by Fred DeLuca, who made the very first submarine sandwich for the SUBWAY® restaurants, and Dr. Peter Buck in 1965. For more information on SUBWAY® restaurants, please visit www.subway.com, www.subwayfreshbuzz.com.