SOUTH JORDAN, Utah--(BUSINESS WIRE)--Celebrating five years of Cricut personal electronic cutters, Provo Craft today unveils the new Cricut Expression 2: 5th Anniversary Edition at a world launch event on HSN beginning tonight at 12:01 a.m. EDT, and continuing throughout the day tomorrow.
“For five years Cricut has been helping people express themselves creatively, making it easier and more fun to create handmade projects and gifts,” explains Matt Wilburn, Provo Craft CMO. “To kick off the next five years of Cricut, we are thrilled to introduce the Five-Year Anniversary Edition of Cricut Expression. This news, along with the new, free online design studio, Cricut Craft Room™, and more than 100 new art cartridges on the way, promises to make 2011 the most exciting year yet for Cricut owners.”
“In the last five years Provo Craft has added several new machines to the Cricut family, including Gypsy™ by Cricut®, Cricut Cake™ and Cricut Imagine™,” says Jim Colby, Senior Vice President of Product Development. “We are excited about our road map for the brand and look forward to providing new creative possibilities to our Cricut fans.”
This all-new version of the Cricut Expression will only be in market for a limited time and boasts lots of upgrades. The machine features brand new industrial design, colors and finishes, and includes a full-color LCD touch screen with faster processing. All the features of the current Cricut Expression are included in Cricut Expression 2, plus many more.
New features include:
- New machine design with all-new colors and finishes.
- Still 12” x 24” cutting capability. Enables large-format cutting and creating.
- Compatible with ALL Cricut cartridges – including Cricut Imagine cartridges. (Cricut Imagine cartridges will only cut images.)
- Larger, faster, full-color LCD touch-screen display with stylus. No keypad overlay required!
- Mat Preview: See shapes you’re cutting and where they fit on the mat before you cut!
- Material Setting: Choose a default setting for materials you often cut, such as cardstock, fabric, chipboard, etc., OR customize a material setting just how you want it.
- Cutting-Area Light: A light underneath the cutting area to let you see where you’re cutting on the mat.
- Exclusive cartridge content pre-loaded on the machine.
- Swappable side trim pieces.
- Longer power cord.
- New exciting features to be added through simple firmware upgrades.
- Swappable side trim pieces so you can personalize your Cricut, and more.
The all-new Cricut Expression 2: 5th Anniversary Edition will premiere with world launch partner HSN tonight at 12:01 a.m. EDT. The launch event will then continue with airtimes throughout the day tomorrow, April 26, 2011, at 1 a.m., 2 a.m., 6 a.m., 7 a.m., 11 a.m., 12 p.m., 3 p.m., 4 p.m., 7 p.m., and 8 p.m. EDT. To learn more about this unique machine visit www.cricut.com/expression2. For more information on Provo Craft visit: www.provocraft.com or follow us on Twitter and Facebook!
About Provo Craft
Provo Craft is a creative technology company that enables people to achieve their creative best. For 40 years, Provo Craft has invented new products that bring industrial technology to the masses, including the Cricut® Personal Electronic Cutter, the Cricut DesignStudio™ software, Gypsy® for Cricut, the Cricut Cake Personal Electronic Cutter, Yudu™ Personal Screen-printing System, and the Cuttlebug™ Die Cutter and Embosser. These innovative tools help people bring their creative ideas to life in a personalized, professional-looking way at home, in schools and the workplace. Provo Craft products have won dozens of industry awards and are available through leading mass retail, craft, home décor, office and education outlets nationwide. Visit www.provocraft.com or call (800) 937-7686.