SAN FRANCISCO--(BUSINESS WIRE)--EmSense Corporation, the global leader in quantitative neurometrics, today announced its launch of the world’s first “In-Home” Research Panel employing Neuroscience technology. EmSense is revolutionizing the market research industry, having developed the first neurometric in-home research panel that uses its unobtrusive EmBand™ proprietary device for measuring positive/negative emotional response and cognitive engagement, plus other bio-sensory response metrics. Bringing neurometrics to the market research panel world elevates this area of research to the leading industry standards for sampling, cost efficiency and speed.
In making the announcement, Keith Winter, president and CEO of EmSense Corporation, said, “The market research industry has long sought a solution to measure +/- emotion and consumer engagement in all forms of marketing stimuli, spanning advertising, packaging, creative concepts and the shopper experience. Advances in neuroscience and electronics technology have opened the door to reliable measurement using EEG and other bio-sensory metrics.”
Commenting on the benefits of the In-Home NeuroPanel, EmSense noted:
- Much of market research in the U.S. has moved online. By some estimates, more than half of all surveying is now performed online. The EmSense In-Home Panel allows integration with its partner market research companies, such as Millward Brown and SymphonyIRI Group, who are already conducting research online.
- Second, this allows the Company, in addition to its central location testing, to field studies that are representative of client sample objectives. The majority of the Company’s projects require US national representation, which entails testing in at least ten separate locations across the country, and an in-home panel enables EmSense to easily execute simultaneous testing in multiple regions, states and cities.
- Third, the panel enables EmSense to complete studies for its clients more quickly and…
- Fourth, one of the main reasons that traditional surveying has moved online is that it offers a major cost advantage. This will ultimately drive widespread acceptance.
Operating the EmSense In-Home Panel
- Recruitment begins when the respondents participate in a qualification survey to ensure they understand the nature of the EmSense Neuroscience Panel. After double opting in to the EmSense Panel, the company then ships the respondent a kit containing the EmBand wireless headset and wireless receiver for use with their PC.
- Upon becoming a member of the panel, panelists are invited via e-mail to participate in market research studies. Respondents reach a specified web page designed exclusively for the research. Based on customer specifications, different respondents are offered different tests. Respondents are compensated for every study completed.
Recruiting Panelists
- EmSense conducts its own recruiting, and in addition partners with three prominent online panel companies.
Testing Types Employing the NeuroPanel
- All forms of research conducted online today are now being applied to the EmSense In-Home Neuroscience Panel, including TV advertisements, virtual shopping, creative concepts, movie trailers and more.
Distinct Advantages of NeuroTesting in a Home Setting
- First, EmSense is able to monitor consumer engagement on a moment-by-moment basis, since data is collected throughout the entire process. Surveys that are too long often cause respondent fatigue, and EmSense can detect this with its neuroscience measurements.
- Second, accelerometers in the EmSense EmBand measure head movement, and can detect if a respondent has been distracted during testing.
- Third, the use of the EmSense EmBand uses biometrics to identify respondents and eliminates the possibility of duplicate testers, solving a widespread industry concern.
In-Home NeuroPanel Growth
- EmSense currently has more than 2,000 households involved in the In-Home Panel, and plans to have 25,000+ by year-end. Over time, EmSense will build the number to be in the six figures.
- While Internet penetration, and the use of online testing in-home, varies dramatically throughout the world, the company expects most major markets to adopt online testing and EmSense panel development to expand accordingly. Currently, EmSense is preparing to establish in-home panels internationally in on-line developed markets starting with both the United Kingdom and Japan.
EmSense Technology
EmSense will employ its proprietary EmBand technology, which is unique in neuroscience research, because it is designed specifically for market research. The advantages of the EmBand include:
- Rapid set-up (one minute or less)
- Use of “no-gel” electrodes (avoids messy conductive gels and respondent clean-up)
- Encrypted, wireless data transmission (no dangling wires)
- Slips on easily without assistance
- Comfortable and adjustable (no unpleasant head cap)
- Easily removed upon test completion
- Easily storable for future tests
- Enables natural, undistracted testing (no attachments, like chest or finger electrodes)
- Direct measurement of brainwave activity – especially decision-making
Further information on the In-Home Panel and the EmBand can be found at www.emsense.com.
About EmSense
EmSense, the world leader in quantitative neurometrics, applies EEG and other bio-sensory measurements to understand consumers’ emotional and cognitive engagement with marketing stimuli, including advertising, packaging, media content, online marketing, and both the live store and virtual store shopping experiences. The company has successfully tested more than 150,000 respondents across 25 countries. EmSense works directly with marketers, and also partners with market research leaders including Dynamic Logic, Fifth Dimension, GfK North America, Millward Brown, Nurago, Perception Research Services, Red Dot Square and SymphonyIRI Group. The company has pioneered advancements in emotion tracking, cognitive neuroscience, analytics, eye tracking and market research, including its proprietary EmBand™, the only wireless, scalable, non-gel, non-invasive EEG neuroscience technology. EmSense is headquartered in San Francisco. To learn more, visit www.emsense.com.
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