LOS ALTOS, Calif.--(BUSINESS WIRE)--Talend, a global open source software leader, today announced that Binbit, Latin America’s largest B2C entertainment publisher, has selected Talend Integration Suite to integrate over 15 million customer records daily. Delivering content through more than 60 mobile operators, several media groups and over 750 million end users, Binbit chose Talend for its ease of use and quick implementation.
Binbit, which operates in 30 countries on four continents, has a wide catalogue of content acquired by long-term partnerships with 80 of the world’s leading providers in the mobile entertainment industry. There are more than 90,000 content choices within music, real sounds, video clips, games and Java applications, wallpapers and screensavers, and text. The company experienced explosive growth over the past five years and the existing processes and tools to support business intelligence could no longer support the increasing data volumes or the type of analysis the company required. Binbit needed to analyze data on consumers and their response to advertisements, and running a simple report in an Excel spreadsheet was no longer a viable solution.
“We evaluated several data integration solutions, but selected Talend because of its flexibility and ease of use,” said Eduardo A. Paredes, business analyst at Binbit. “At Binbit we are extremely pleased with the solution which met and even exceeded our expectations. The Talend Integration Suite is invaluable in helping us get to the next level of sophistication in our business. Now that our data is automatically integrated within defined rules, we can allocate the time we were spending on mining and cleansing data, toward conducting critical analysis for improved decision making.”
Through Talend Integration Suite, an enterprise-grade, high-performance data integration solution, Binbit integrates 15 million records from the company’s database to their MySQL data warehouse and then into MicroStrategy’s BI tool. And the information volume increases every day.
Binbit has 100 team members across different geographies and departments analyzing information to determine which advertisements are effective, why, and how these ads can be applied to more regions.
“For companies like Binbit, data is the core of their business and Talend enables them to fully leverage its value by automating data management activities that previously involved costly manual processes that were affecting day-to-day productivity,” said Francois Mero, Talend’s vice president of global sales. “This is another great example that proves our open source data integration solution is viable in the marketplace to improve efficiency within a business.”
About Binbit
Binbit is a global company specializing in delivering mobile entertainment services to mobile operators, media groups and end users. Since 2005, Binbit has successfully expanded its business in countries around the world, offering high ROI to its customers. Headquartered in Monterrey, Mexico, Binbit currently employs more than 200 people worldwide. The company is represented in more than 30 different countries such as Argentina, Brazil, Colombia, Ecuador, Jordan, Panama, Philippines, and United States. For more information, please visit: www.binbit.com or email corporate@binbit.com.
About Talend
Talend is the recognized market leader in open source middleware solutions. More than 2,000 paying customers around the globe, including eBay, Virgin Mobile, Sony Online Entertainment, Deutsche Post and Allianz, subscribe to Talend’s solutions and services to minimize the costs and maximize the value of data integration, ETL, data quality, Master Data Management and application integration. With more than 12 million downloads, Talend’s solutions are the most widely used and deployed data management solutions in the world. The company has major offices in North America, Europe and Asia, and a global network of technical and services partners. Within the last year, Talend has received a number of prestigious honors including: named a Network World open source company to watch, and a winner of the AlwaysOn Global 250, the Red Herring Top 100 Europe, The VAR Guy’s Open Source 50 and InfoWorld’s Bossie Award. For more information, please visit http://talend.com.