CAMBRIDGE, Mass.--(BUSINESS WIRE)--Jumptap, the leader in targeted mobile advertising, today announced partnerships with five top rich media providers to deliver the most comprehensive range of rich media solutions and simplify the process for mobile advertisers. Partnerships with Celtra, Fluent Mobile, and PointRoll, as well as Crisp Media and Medialets, allow Jumptap to deliver the most comprehensive range of rich media solutions for big brand campaigns across its network of 8 billion impressions per month.
“Mobile rich media allows advertisers to maximize audience user engagement with a truly personal medium,” said Paran Johar, CMO of Jumptap. “Still, making rich media simple is critical. We’ve partnered with the top providers in mobile, allowing advertisers flexibility of preference and the ability to run rich media anywhere on our network to achieve their ROI goals.”
Mobile rich media achieves a level of consumer engagement that improves upon mobile banner ads and dwarfs standard online advertising. However, according to a new research report that Jumptap and Digiday issued late last month, the biggest challenge that brands have with implementing mobile rich media campaigns is complexity.
These partnerships offer advertisers greater scale and increased flexibility. First, by including all of Jumptap’s certified mobile app and mobile web partners, advertisers have a large pool of users from which to target their audience. Second, advertisers can simply pick the Jumptap partner that best suits their needs, saving valuable time and production costs.
“We applaud Jumptap’s approach to working with digital advertisers,” said John Hadl, CEO and Founder of Brand In Hand. “By offering a comprehensive suite of rich media solutions, Jumptap is making it easier for agencies and brands to embrace mobile platforms for creative campaigns.”
Consumer engagement and interaction levels increase significantly with rich media campaigns. In 2010, Pointroll reported average engagement duration of 30 seconds on iPad and 28 seconds on iPhone, iPad and iPod combined. The corresponding interaction rates were 1.09% on the iPad and 0.50% for combined mobile devices respectively - more than double the average level of PC web ad engagement, making mobile rich media campaigns extremely valuable to advertisers.
Committed to an open platform and meeting standards set by IAB and MMA, Jumptap’s comprehensive rich media solutions will support key features in the mobile eco-system. Crisp Media delivers rich media ads via mobile web. Medialets is focused on in-app advertising through SDKs. Fluent Mobile offers measurement capabilities. Celtra’s AdCreator enables easy to create, optimized, cross platform ads for in-app and mobile web while PointRoll is bringing their long history in video on mobile devices.
“Working with Jumptap helps us all get closer to what the industry needs: turnkey resources that allow marketers to create, place and track a single ad that can run in any form across any smartphone or tablet device at a reasonable cost,” said David George, COO, Celtra Technologies.
In 2010, Jumptap launched the mobile industry’s first Unified Rich Media Ad Platform. The platform also offers a wide variety of creative formats to capture audiences, and gives publishers and advertisers easy access to Jumptap’s premium mobile ad network.
“It is very exciting to expand our partner relationships and offer what will be the most expansive offering for advertisers and publishers. We look forward to working together to better serve the needs of advertisers and publishers,” added Johar.
About Jumptap
Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptap’s data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap