ORLANDO, Fla.--(BUSINESS WIRE)--QuickPlay Media, Inc., the leading provider of solutions for the distribution of premium video to portable wireless devices, today revealed the results of an independent Market Tools survey focused on mobile TV and video consumption in the United States. Conducted with current US mobile subscribers, the survey results show increased adoption of mobile video services coupled with a strong interest in pairing that content with social networking features.
The latest annual survey shows a continuing acceleration in the adoption and usage of mobile TV and/or video services. 36 percent of respondents said they have tried their mobile operator’s TV or video service, with the percentage of those identifying themselves as regular users having nearly doubled since 2010 (14 percent vs. 8 percent in 2010). Among respondents who are using their mobile operator’s TV or video service, 52 percent began doing so in the last 12 months, with 21 percent of that group having done so in the past six months. In addition, 70 percent of respondents who use their mobile operators’ mobile TV and/or video service indicated they use it almost every day (30 percent) or at least once per week (40 percent) – compared to 2010 when 20 percent of respondents reported they used mobile TV and/or video services daily and 31 percent used it at least once per week. Home continues to be the location where users most frequently report viewing mobile video (34 percent). “Snacking” behavior also endures with 29 percent indicating they view mobile video “in between activities” and 13 percent while waiting in line.
The integration of social media with mobile video services was of strong interest to survey respondents. 94 percent indicated they would be interested in viewing mobile video channels that combine social networks like Facebook and Twitter with mobile video content.
“Social networking and the use of mobile devices have become an integral part of consumers’ lives, which makes it only natural that they would have a strong desire to integrate these services into their mobile video entertainment experiences,” said Wayne Purboo, president and CEO, QuickPlay Media. “As mobile operators and TV service providers work to enhance the customer experience, providing interactive capabilities that combine compelling content with interactive, social elements are clearly important factors to increasing long-term subscriber growth and loyalty.”
Respondents indicated they were most interested in the following social media services while viewing mobile video content:
- 73 percent would like to know what friends are viewing the same mobile video content or channels as they are;
- 30 percent want live Twitter interaction during programming, with feeds customized to the content that they’re viewing, or to see what friends are tweeting about;
- 20 percent are interested in live tweets integrated within video content, such as NFL discussions, scores and news.
The survey also reflects growing use of tablets to consume premium video content. 68 percent of survey respondents who own a tablet confirmed that they have recently watched a TV program or full-length movie on the device. In addition, 39 percent of survey respondents reported they had spent more than 60 minutes of uninterrupted time watching TV or a movie on a tablet. 13 percent reported spending an uninterrupted half hour and 24 percent had spent between 20 and 30 minutes watching video.
Additionally, 48 percent of respondents said they are interested in multi-screen capabilities that allow them to seamlessly switch between multiple devices, such as PCs, tablets and smartphones, when watching TV programs or movies.
Other noteworthy results from the survey include:
- 44 percent of users most frequently watch sports; 26 percent watch TV episodes; while 20 percent consume news
- Of those who have not tried mobile video services the most common reason provided was that they did not know if their TV service provider or mobile service operator offered that service, followed by pricing concerns
- 44 percent of respondents would prefer to pay for movies on their mobile device via a monthly subscription fee, while 21 percent opted for a pay-per-movie rental model and 11 percent for purchases downloaded to the device
For full details on the survey results, please contact Amy Peterson at fama PR via email at quickplay@famapr.com.
About QuickPlay Media
QuickPlay Media is the leading provider of solutions for the distribution of premium video to portable wireless devices. Successfully used by the world’s largest communications and media companies, QuickPlay’s OpenVideo platform provides the most secure and flexible way for companies to deliver engaging multi-screen entertainment experiences. QuickPlay is headquartered in Toronto, with sales offices in London and throughout the US. For more information, please visit www.quickplay.com or on Facebook at www.facebook.com/quickplaymedia. Interested parties can also follow QuickPlay Media on Twitter at @quickplaymedia.
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