SARASOTA, Fla.--(BUSINESS WIRE)--Obscene Jeans (OTCQB:OBJE) visionary Robert Federowicz is a man of many subtle charms. He’s a successful business executive, maintaining close contacts on both sides of the Atlantic. He’s multi-lingual, which comes in handy making new friends in the party capitals of Europe.
And perhaps most impressively, the striking CEO knows how to rock a pair of jeans.
“It all starts with a good, dark wash,” Federowicz says, laughing. “Styles come and go, so it’s most important to find a flattering fit. You’ve got to pay attention to the seam placement, the yoke.”
Fabulous, to be sure. But got any advice for the ladies with no idea what a “yoke” is, Robert?
“Basically, you want to find the pair that makes your butt look irresistible,” he says, flashing a gleaming grin. “Jeans should be sexy. Of course, finding the perfect jeans is sometimes a bit easier for men.”
Creating the Perfect Pair for the ladies of the world will be the tall task tackled by Federowicz’s new company. Obscene Jeans is an innovative new fashion firm determined to transform the world of denim. Backed by Federowicz, designer Rachel Stark-Cappelli brings 15 years’ experience outfitting catwalks from Florence to Miami to the table, creating a one-two punch of innovation. The pair is producing new lines coupling high-fashion denims and eye-popping metallic mesh to accentuate the female form as no other jeans dare.
“Rachel’s designs are not for shy women,” Federowicz said. “Obscene Jeans are made to stand out. We want them to look amazing, obviously, but we’re also incorporating sensual textures into the fabric.
“These are designer jeans re-imagined as a sumptuous feast for the senses,” he said, his boyish grin long vanished. Federowicz takes blue jeans very seriously.
“A lot of science goes into creating the perfect pair of jeans,” he said. “Side seams that are pulled forward have a slimming effect. Angled pockets add a little perk to your butt. And medieval Florentine steel mesh woven into the fabric makes jeans look and feel exquisite.”
Federowicz envisions the Perfect Pair as the cornerstone of a fashion and lifestyle empire that will eventually include an expansive women’s line, casual apparel, fragrances, even rejuvenating cosmetics.
For now, though, he and his company are focused on what Federowicz knows best.
“My vision is for women to feel sexier in their Obscene Jeans than in any other garment in their closets,” he says, smiling again. “We’re designing amazing jeans that demand to be shown off.”
Obscene Jeans produces eye-popping denim fashions for the world’s sexiest women. The company competes in the fashion sector alongside True Religion Apparel, Inc. (NasdaqGS: TRLG), Maidenform Brands, Inc. (NYSE: MFB), Liz Claiborne, Inc. (NYSE: LIZ) and Polo Ralph Lauren Corp. (NYSE: RL).
About Obscene Jeans
Obscene Jeans (OBJE) is an OTCQB publicly traded company. OTCQB is the middle tier of the OTC market. OTCQB companies report to the SEC or a U.S. banking regulator, making it easy for investors to identify companies that are current in their reporting obligations. OBJE is a progressive lifestyle and apparel company dedicated to developing forward-thinking fashion trends and lifestyle accessories.
For more information, please visit http://www.ObsceneJeans.com.
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