SANTA MONICA, Calif.--(BUSINESS WIRE)--eHow.com, a Demand Media (NYSE: DMD) property and leading online destination for practical, trusted advice and know-how, today officially unveiled a new look-and-feel that offers the tools and quality content that makes people’s lives easier. With an updated interface, easily navigable content, feature-length articles and high-definition video series, eHow.com’s redesign and site enhancements provide “trusted advice for the curious life.”
Utilizing Demand Media’s proprietary technology and insight, eHow pays attention to what consumers are seeking. According to comScore, eHow.com provides more than 92 million worldwide unique monthly visitors, with useful, practical information to meet their highly-specific needs. eHow is one of the fastest growing websites on the Internet. It has consecutively ranked as one of the country’s top 20 sites on the Web, for over a year, and recently broke into the top ten.
“eHow.com has evolved into an indispensable resource that millions of people rely on,” said Gregory Boudewijn, general manager at eHow. “People know and trust the eHow brand and we felt a responsibility to evolve the consumer experience. The new design is focused on making it easier for visitors to find the solutions they seek. At the same time, we created unique destination channels for the categories where our audience is most passionate and we’ll continue to deliver new features and quality content for these audiences.”
What’s new on eHow.com?
eHow created six primary channels on the site with uniquely programmed experiences: Home, Money, Style, Health, Family and Food. With the new site, each channel has its own identity, feature set and personality to cater to specific topical interests.
eHow also added “Helpful?” buttons on all articles and videos. With the “Helpful?” buttons, feedback is funneled directly to the editorial team, creating a content curation layer, so the editorial team can continually monitor and improve content.
Additionally, eHow continues to focus on building new, feature-length articles and videos, produced by writers and filmmakers from Demand Media Studios. To add to the exciting line up of fresh, new content within the eHow Food channel, Curbside Eats, a high-definition video series debuts today.
Hosted by food expert, Michael Weaver, Curbside Eats explores the growing food truck culture, which continues to expand across the country. “Through Curbside Eats, I am able to reveal the latest and most interesting additions to the food truck bonanza,” said Weaver. “The show captures the essence of food trucking, breaks down the trend and puts the viewer right on the grill. I think eHow.com is an ideal vehicle to reach a wide, passionate audience and I’m glad to be part of this great series.”
The new eHow.com is ideal for brands and marketers
eHow.com’s articles and videos reach intent-driven consumers who use the site to take action in specific areas of interest. Advertisers can now be deeply rooted in a new model that encompasses display advertising, premium content creation and integrated shopping experiences, with the user at the forefront.
“We know that the people on eHow.com are looking for very specific kinds of information,” said Joanne Bradford, chief revenue officer at Demand Media. “People come directly to eHow when they’ve moved beyond the interest stage and need specific, tailored information to put their plans into action. Advertisers love this because it gives them the opportunity to place their brand at the answer as opposed to just the question.”
The redesign aligns eHow’s audience with channels that are meaningful to advertisers. With the new eHow, advertisers have more touch points with those audiences than before.
About eHow.com
With millions of visitors each month to the Demand Media property, eHow.com is a leading online destination for practical, trusted advice and know-how. eHow.com’s relevant, quality content reaches an engaged and intent driven consumer who is on the site to take action in a specific area of interest, including Home, Money, Style, Health, Family and Food. The site is home to millions of resources, including how-to articles and videos, creating an indispensable environment that people rely upon to accomplish tasks, large and small, and share their experiences and expertise. http://www.ehow.com/
About Demand Media
Demand Media, Inc. (NYSE: DMD) is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties that reaches more than 100 million monthly visitors, a global network of digital partners, and an innovative content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, Chicago, IL, New York, NY and London, UK. For more information about Demand Media, visit: http://www.demandmedia.com.
© 2011 Demand Media, Inc.
Demand Media and eHow are trademarks and/or registered trademarks of Demand Media, Inc. in the United States and/or other countries.
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