MUMBAI, India--(BUSINESS WIRE)--NachoFoto, a semantic time-based vertical search engine for photos and images, today unveiled its public beta to deliver the freshest results for high-volume, trending queries in news, entertainment, sports, technology and automobiles.
NachoFoto’s breakthrough semantic technology for image search is based on proprietary research. Unlike traditional image search engines, which look for words, NachoFoto matches the meaning of the user's query to the data in its proprietary semantic index. NachoFoto currently searches over 50,000 news sources and over 10 million blogs.
“Think of NachoFoto as ‘Powerset’ for image search. Related searches are the hallmark of NachoFoto’s technology. It helps users quickly find images they are looking for with minimum effort,” said Anuj Agarwal, CTO & co-founder of NachoFoto. “This is especially profound as millions of people around the world are logging online to find the latest images streaming in from Japan. The earthquake and tsunami have captured the world’s attention and concern, and from a technology standpoint, demonstrate the need for a semantic image search engine that authentically interprets the user's intent to deliver relevant results.”
Image is the second most popular search on Google, resulting in 1 billion page views each day (source: TechCrunch). A complement to existing search engines like Google, Bing and Yahoo, NachoFoto’s patent-pending solution is strictly a vertical search engine for images that leverages user intent versus user search patterns for delivering the freshest results. During the public beta, the company will pursue technology licensing opportunities with high-profile search engines and web portals.
“NachoFoto’s related search feature is like a ‘click-bank’ for our search partners,” said Vineet Agarwal, CEO & co-founder of NachoFoto. “Continued clicks on fresh and relevant NachoFoto search links translate into revenue dollars for our search engine partners. At the same time, it’s a win for our users, who receive the most compelling and timely image results – bringing them back time-and-again.”
NachoFoto is comprised of three distinct features that ensure delivery of the freshest image results for trending subjects.
- Related searches – The related searches list is a sophisticated function that organizes and recommends a host of related images by topic, time or event – driving users to images that they would otherwise miss.
- Image results – NachoFoto delivers the most recent image results relevant to the user query. Each thumbnail photo includes a timestamp (e.g., “6 hours ago”), the image source and related images.
- Timeline – NachoFoto further enhances the user experience with the first-ever timeline feature for image search. With the timeline feature, users can choose to view the latest images, oldest images, or go directly to the month with the most images.
The NachoFoto search quality evaluation team has conducted more than 10,000 queries comparing search results in a variety of trending or news-making categories. NachoFoto case studies for Justin Bieber and HP Tablet further spotlight the power of the company’s semantic, time-based image search technology. From pop culture icons to the latest tech gizmo, fresh results are the hallmark of NachoFoto’s vertical image search solution. After a successful, invitation-only private beta, anyone in the world can now use NachoFoto’s image search engine by visiting www.nachofoto.com.
About NachoFoto
Founded in 2007, NachoFoto is a semantic time-based vertical search engine for images. The company’s patent-pending search solution delivers fresh related searches and relevant image results for high-volume, trending queries. NachoFoto was co-founded by Vineet Agarwal, Monica Agarwal and Anuj Agarwal, who developed the company’s breakthrough Semantic Image Search Technology. NachoFoto has offices in Mumbai, India and Mill Valley, California.
For search engine and web portal customers, NachoFoto offers customizable solutions that help users make faster and better image search decisions. For more information about NachoFoto, visit www.nachofoto.com.