BEIJING--(BUSINESS WIRE)--After years of development, China’s game industry is now strong enough to explore the market outside China. Meanwhile, the overseas game players have experience significant changes in their choice of games. In order to meet the demand for copyright and product exchanges between domestic and international game industries, ChinaJoy 2011 will expand its ChinaJoy B To B Area to offer better opportunities for better communication, exchange and trade.
“Going overseas” has long been a great ambition for China’s game industry, in 2010 that a large number of Chinese companies headed for the overseas market. According to China’s Game Industry Report 2010, a total of 82 game products developed by 34 Chinese Internet game companies entered the overseas market in 2010, with a total sales revenue of $230 million, a 111 percent leap from the previous year.
Such achievements are attributed not only to the enhancing development capabilities of China’s game industry, but also the stake purchase and acquisitions of foreign enterprises by large-size domestic game operators. Following Shanda’s purchase of Mochimedia and Eyedentity Games, the Korean developer of Dragon Nest, and The9’s purchase of Red 5 and strategic investment in Open Feint, Tencent announced the purchase of Riot Games for over $350 million in February 2011, which is a proof of the prediction of Joe Steger, Chief of Ernst Young’s Global Technology Trading Unit, “I predict that Chinese companies will continue to consider purchasing foreign companies and looking for growth opportunities in the international market.”
At an industry annual conference in Beijing at the beginning of this year, China’s leading game companies all placed high priority on overseas expansion and mobile entertainment products. Mr. Sun Shoushan, Deputy Director of China’s General Administration of Press and Publication, addressed that the administration will initiate an overseas promotion program for China’s local-made Internet games to encourage and support qualified game companies in their overseas expansion.
According to the China’s Game Industry Report 2010, China’s game development companies independently developed over 356 games in 2010, representing an increase of 35 games from 2009, while the growth rate maintained the same as 2009. Through years of growth, China’s game industry has turned out nearly 3,000 varieties of games, covering different types including MMO, Webgame, social game and mobile entertainment.
It is safe to say that China’s game industry has reached a stage where it grows beyond the country’s preset goals, so going overseas becomes a must, while the international environment is also offering opportunities for the Chinese game companies.
Compared with European and US game companies, Chinese game companies are improving in their MMO products’ compatibility with the local products, while the quality of with their Webgame, social game and mobile entertainment products are quite competitive. Meanwhile, China’s large number of varieties will provide multiple choices for the international market. According to Howell, the organizer of ChinaJoy scheduled for July 28-31, 2011, enquiries have come from various industry associations in countries and regions including Europe, the US, Korea, Japan, South and East Asia, Brazil and Russia which expect help their local game companies find their Chinese partners and products at ChinaJoy.
Last year’s B To B Area was attended by overseas game companies and developers including Gameforge, mail.ru, Areia and XS Software, as well as multimedia Victorial and a delegation led by the Business Department of the Canadian Consulate General in Shanghai. Among them, Gameforge is now an agent of Linekong’s game Warrior King in Europe.
According to Howell, the company has developed an online business matching system for the exhibitors and trader visitors to meet their demand for technology exchange, product trading and outsourcing cooperation. The services, products and needs will appear on the online platform, so interested parties may hold on-site talks with the help of the platform. Howell hopes to realize direct communication between the suppliers and purchasers, which would be a valuable opportunity for both leading Chinese game companies and medium and small game development teams or studios.
For more information, please visit: http//btoben.chinajoy.net
To download the brochure of ChinaJoy B To B Area: http://www.chinajoy.net/upload/2011/btbbrochure_en.pdf