BTS Signs Agreement Worth Over $800,000 Dollars with Leading North American Financial Institution

NEW YORK--()--BTS Group AB (publ.), the global leader in accelerating strategic alignment and execution, is proud to announce that it has signed a new agreement with a leading financial institution. This agreement follows successful completion of the customization and pilot phases announced last year. The initial roll-out phase of the agreement, targeted toward the company’s middle management, is valued at approximately $860,000.

"We are proud that one of the world's leading financial institutions has decided to further invest with BTS in leadership development," says Henrik Ekelund, President and CEO of BTS Group AB. "This initiative represents a well thought out and innovative learning path that leverages a blended mix of solutions, e.g. connected and virtual solutions, that are intended not only to build leadership but also to drive business results."

The objective of the initiative is to develop the company's 1,200 mid and first-level leaders. The main focus of the project is to expand their understanding and skills related to leadership effectiveness, and the role leadership plays in impacting the company's performance and results. This agreement covers the program roll-out to 500 mid-level leaders commencing in early 2011. The client expects to commence the development of 700 frontline leaders during the second half of 2011, when it will cover all regions of the company's North American business.

This highly innovative and carefully conceived program spans two to four months per leader and provides a wide range of components, including initial assessments, online communities, online coursework, and highly engaging classroom-based engage maps and scenario simulations. The program also incorporates The BTS Advantage Way(TM) process.

About BTS

BTS USA is the global leader in accelerating strategic alignment and execution, innovating how organizations learn, change and improve. We partner with our clients to build commitment and capability to accelerate strategy execution and improve business results.

The unique BTS process offers fast strategic alignment and rapid capability building through: business simulations and experiential learning solutions – the most effective way to help organizations understand, align and execute; in-depth customization– tailored delivery solutions, which provide relevant business context and real practice; and a results-focused approach that tracks performance and measures business impact. BTS adds value to its clients through three practice areas: Strategic Alignment & Business Acumen, Leadership Development, and Sales Transformation.

BTS has more than 300 professionals serving over 400 clients, including 44 of the US Fortune 100 companies and more than 25 of the Global Fortune 100 largest corporations in the world. BTS clients include AT&T, Ericsson, Kimberly-Clark, Nokia, Sony, Toyota, Unilever and Xerox. BTS serves its clients from offices in New York, Chicago, Los Angeles, Philadelphia, San Francisco, Scottsdale, Stamford, Amsterdam, Bangkok, Bilbao, Brussels, Helsinki, Johannesburg, London, Madrid, Melbourne, Mexico City, Sao Paolo, Seoul, Shanghai, Singapore, Stockholm, Sydney, Taipai, and Tokyo. For more information, please visit www.bts.com.

About The BTS Advantage Way(TM)

This highly innovative process engages senior leaders to create a strong "line of sight" from each learner to their organization's goals and strategic priorities. The BTS methodology begins with impact mapping, which closely aligns the learning initiative to corporate goals and works backwards to determine the critical behaviours and skills required by employees. The process culminates with built-in mechanisms that capture outcomes, ROI and anecdotal success cases for replication across the firm.

Contacts

BTS
David Becker, 917-664-9752
david.becker@bts.com
or
Activa PR for BTS
Emma Rosen, 415-385-2843
emma@activapr.com

Release Summary

BTS Signs Agreement Worth over $800,000 Dollars with Leading North American Financial Institution. The initial roll-out phase includes developing the company’s middle managers.

Contacts

BTS
David Becker, 917-664-9752
david.becker@bts.com
or
Activa PR for BTS
Emma Rosen, 415-385-2843
emma@activapr.com