--(BUSINESS WIRE)--To register, go to: https://evidon.webex.com/evidon/onstage/g.php?t=a&d=666486317
“The business community really has it in its hands to avoid regulation. It just has to step up to the plate.” - FTC Chairman Jon Leibowitz, February, 2011.
The stakes for Online Behavioral Advertising Self-Regulation have never been higher. The time to implement the Advertising Option Icon for your company is now.
But many companies don’t fully understand what it means to “get with the program.” Some companies may not be sure if they are covered. What does the FTC mean by stepping up to the plate? What form will enforcement take? What is the role of the Council of Better Business Bureaus, the DMA, and the Federal Trade Commission?
Please join the Council of Better Business Bureaus, Evidon, and other leaders of the Accountability effort for the Self-Regulatory Program for Online Behavioral Advertising to get your questions answered and learn more about “getting with the program.” Presenters will include:
- Christopher Olsen, Assistant Director, Division of Privacy and Identity Protection, U.S. Federal Trade Commission
- Genie Barton, Director, Online Interest-Based Advertising Accountability, Council of Better Business Bureaus
- Stuart Ingis, Counsel to the Digital Advertising Alliance, Counsel to the Direct Marketing Association, Partner at Venable LLP
- Linda Woolley, Senior Vice President, Government Affairs, Direct Marketing Association
- Scott Meyer, CEO, Evidon
This is a free webinar presented by Evidon (formerly Better Advertising) and the Council of Better Business Bureaus, whose enforcement role was featured recently in the Wall Street Journal blog, Digits, and in Advertising Age.
“Get With the Program” is a series of webinars aimed at helping every corner of the advertising community align with the Self-Regulatory Program for Online Behavioral Advertising of the Digital Advertising Alliance. The series connects participants directly to the privacy, technology, regulatory and ad industry experts who are driving this movement forward and working to create a more open, healthier ad ecosystem for consumers and businesses alike. For more information, please visit: www.evidon.com.
To register, go to: https://evidon.webex.com/evidon/onstage/g.php?t=a&d=666486317
About Evidon: Selected by the Digital Advertising Alliance as a preferred provider to power its online behavioral advertising self-regulatory program, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into, and control over how their information is used online. By empowering consumers and earning their trust, businesses build their brands, participate in OBA with confidence and generate better advertising results. For more information, please visit: www.evidon.com.
About the Council of Better Business Bureaus: The Better Business Bureau (BBB) is the leading non-profit organization advancing marketplace trust in North America. The Council of Better Business Bureaus (CBBB or Council), the national arm of the BBB, promotes and advocates for business excellence, ethical enterprising and performance standards through the administration and delivery of national programs and services that balance the shared interests of the business community and consumers. The CBBB administers the self-regulatory programs of the National Advertising Review Council, the leader in advertising industry self-regulation. For more information, please visit: www.bbb.org/us/cbbb/