LOS ANGELES--(BUSINESS WIRE)--Encore Media Partners announced today that it has signed an agreement with the American Film Market (AFM), the premier global marketplace for the independent motion picture production and distribution industry, for its 32nd event, scheduled for November 2 - 9, 2011 at multiple venues in Santa Monica, CA.
The contract includes collaboration with AFM on the development of U.S. and foreign marketing strategy, and the execution of numerous traditional and digital audience acquisition initiatives, including MyAFM, a social/mobile networking site, AFM’s Facebook Page and related social media activities, and the launch of the new AFM 2011 Conference.
“We are very pleased to have been part of the team that promoted AFM 2010, which saw increases across multiple attendance metrics, and to be continuing our multi-year engagement with AFM for its 2011 edition,” said Cristopher Levy, Managing Partner, Encore Media Partners. “We look forward to working closely with AFM and its creative services vendors to attract film buyers and other industry professionals from around the world to Hollywood’s only film market.”
About the American Film Market (AFM)
Founded in 1981, the AFM has become the premiere global marketplace for the independent motion picture production and distribution industry. Acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film buyers, film commissioners, producers, writers, the world’s press and all those who provide services to the motion picture industry converge each year at AFM for eight days of deal-making, screenings, seminars, premieres and networking. The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world’s producers and distributors of independent motion pictures and television programs. More information is available at www.AmericanFilmMarket.com.
About Encore Media Partners
Encore is an audience strategy, marketing and media buying agency, which specializes in local, national and global trade and consumer shows and other types of events. Encore collaborates with leading show producers on “live” audience acquisition across multiple industries, domestic and foreign markets and traditional, digital and mobile media platforms. More information is available at www.EncoreMediaPartners.com.