CALABASAS, Calif.--(BUSINESS WIRE)--DTS, Inc. (Nasdaq: DTSI), the leader in high-definition audio, introduced its 11.1 surround sound system and highly anticipated Neo:X™ technology to the European market as a part of the Intel Storage Solutions Theater Experience, held March 1—5, 2011, during CeBIT in Hanover, Germany.
“Great audio makes life experiences more enjoyable for consumers. At DTS, we’re committed to developing superior sound technology, and selected Intel’s theatre experience as the platform for the Neo:X debut alongside some of the most sophisticated and advanced solutions for home entertainment,” noted Len Lloyd, corporate vice president and managing director, DTS Europe.
Neo:X is the world’s first 11.1 surround system, and the next-generation of immersive 3D entertainment for home theater enthusiasts and industry audio professionals. For home theatre, music, or gaming entertainment, Neo:X provides a semi-spherical sound field using an 11.1 speaker configuration adding height/wide speakers to create a natural, immersive, spacious and lifelike 3D surround soundscape.
“In creating our Storage Solutions Theater Experience, we offered CeBIT attendees a phenomenal experience, and the opportunity to see and hear the benefits of Intel processor-based home storage solutions in a way they never have before,” said Dinesh Rao, business unit manager, Intel Storage Group. “Utilizing Intel® Atom™ processor-based home servers as the central repository for all the media streamed, coupled with Neo:X technology, thousands of CeBIT attendees discovered the ultimate home theatre experience.”
DTS’ penetration in the consumer audio space is evident by the growing popularity of its DTS-HD Master Audio™ technology in the Blu-ray Disc™ format, its emergence into the PC space with DTS Premium Suite™, and an ever-growing presence in mobile, network connected and online media capable devices.
ABOUT DTS, INC.
DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to hundreds of millions of DTS-licensed consumer electronics products worldwide. From a renowned legacy as a pioneer in multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc standard and is now increasingly deployed in enabling digital delivery of movies and other forms of digital entertainment on a growing array of network-connected consumer devices. DTS technology is in home theaters, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smartphones, surround music software and every device capable of playing Blu-ray discs. Founded in 1993, DTS’ corporate headquarters is located in Calabasas, Calif., with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, China, France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS, the Symbol, DTS and the Symbol together, and DTS-HD are registered trademarks, and Neo:X, DTS-HD Master Audio, and DTS Premium Suite are trademarks of DTS, Inc. Blu-ray Disc is a trademark of the Blu-ray Disc Association. All other trademarks are the properties of their respective owners. (c) 2011 DTS, Inc. All rights reserved.
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