ROME & SUNNYVALE, Calif.--(BUSINESS WIRE)--Italian TV service provider Tivù and Intertrust Technologies Corporation today announced a partnership to create Marlin Digital Rights Management (DRM) based services for Italian broadcasters wishing to create “over the top” Internet TV channels.
Tivù and Intertrust will use Marlin DRM to supply video protection and management technology as part of an open Italian Internet TV services platform based on the Multimedia Home Platform (MHP) standard. The technologies developed will allow broadcasters and network operators to serve video to Internet television sets, Set Top Boxes and other Internet-enabled devices.
Tivù will create services using Intertrust’s Marlin technology and trust service infrastructure to supply Marlin digital certificates to network operators and device makers in Italy. These services will allow manufacturers to create a broad range of TVs and Set Top Boxes that will provide Italian TV viewers with expanded choices to view Internet TV. Similarly, broadcasters and content publishers will benefit from the ability to transmit TV content over the Internet without needing to commit to closed platforms.
“Tivù looks forward to working with Intertrust to build a trust and certificate management system using Marlin DRM for the Italian market,” said Alberto Sigismondi, Tivù’s chief executive officer. “Intertrust’s expertise in standardization and DRM technology coupled with our market reach and trusted brand in Italy is ideal for providing a consumer-friendly and open environment.”
Marlin DRM is broadly deployed around the world including in the UK YouView initiative and on Japanese national Internet TV platforms. The Tivù-Intertrust partnership’s goal is to similarly drive the adoption of Marlin DRM at the national level in Italy. Marlin is also the DRM employed in Sony’s PlayStation Network and Qriocity media services, and in the Philips NetTV Platform. Leading consumer electronics manufacturers around the world have deployed Marlin-based Internet TV products, and the global footprint of these products continues to grow as adopters realize the consumer friendly, cost-effective, nature of open standards based DRM technology.
“We are delighted to partner with Tivù to create platform services for the Italian market,” said Talal Shamoon, Intertrust’s chief executive officer. “Tivù is a trusted third party in Italian digital television and ideally suited to provide these services to Italian broadcaster and TV operator community.”
About Tivù
Tivù S.r.l. is a joint venture founded in October 2008 by Rai, Mediaset and Telecom Italia Media with the aim to facilitate the transition to digital television in Italy. The company operates on the main open, horizontal digital television platforms: terrestrial and satellite, supplying different services: EPG, encryption, branding and communication. Following its mission Tivù S.r.l. launched in July 2009 TivùSat, the first free-to-air Italian satellite platform. Reaching all areas of the Italian territory, including those not covered from terrestrial TV signal, TivùSat allows viewers to have access to the national DTT channels and to a number of other channels both Italian and international. At the end of February 2011 TivùSat has passed the threshold of 850,000 active cards. Next step for Tivù is supplying services to broadcasters for OTTV.
About Intertrust Corporation
Intertrust invents, develops, and licenses software, technologies and intellectual property for Digital Rights Management (DRM) and trusted computing. The company holds over 150 patents and has over 300 patent applications pending worldwide. Intertrust's inventions enable a broad range of products that use DRM and trusted computing technologies, including operating systems, digital media platforms, consumer electronics and mobile computing devices, web services, and secure enterprise automation. Through its wholly owned subsidiary Seacert, Intertrust provides trust management services for the Marlin and OMA DRM standards. Intertrust provides the most comprehensive set of Marlin server and client SDKs to support any type of server or client, including set-top boxes, Internet TVs, personal computers, mobile phones, and other service-enabled devices. Intertrust is headquartered in Silicon Valley and has regional offices in London and Beijing.