MIAMI--(BUSINESS WIRE)--Telemundo’s “La Reina Del Sur” outperformed Univision across key demographics on Wednesday, according to Nielsen Media Research. “La Reina del Sur” grew two consecutive days in a row with 3.1 million total viewers (persons 2+) and delivered over 2 million (2,009,000) adults 18-49, up 29% and 31%, respectively, from Monday’s premiere. Additionally, “La Reina del Sur” ranked #1 at 10pm among all broadcast networks in men 18-34, regardless of language.
The delivery of “La Reina del Sur” helped push Wednesday's primetime (7-11pm) average to 1,683,000 total viewers, Telemundo’s best prime performance among regularly scheduled programming in NTI history. Locally, “La Reina del Sur” was #1 across all stations in the time period in Los Angeles, New York, Miami and Houston among key adult demos, regardless of language. Among Spanish-language stations, the telenovela was #1 in Los Angeles, New York, Miami, Houston and Chicago among key demos.
In Houston, “La Reina del Sur” outperformed all stations regardless of language for the third consecutive night. In Los Angeles, for the second consecutive night among key demos “La Reina Del Sur” outperformed all programs in the market regardless of language.
The telenovela’s unprecedented numbers boosted Telemundo’s other programming, including local news. Telemundo's local Miami station delivered the #1 late newscasts in the market for the third consecutive night among adult key demos. On Wednesday, local late news was #1 in Los Angeles, New York, Miami, and Dallas across all stations among key adult demos, regardless of language. Telemundo's local newscasts also outperformed Univision's local newscasts in Los Angeles, New York, Miami, Chicago and Dallas among adult key demos.
Telemundo’s mobile and digital platforms continue to surge since the premiere of “La Reina del Sur”, with traffic generating double-digit growth. On the “La Reina del Sur” website on Telemundo.com, the first two nights generated a total of 2.2 million page views, 74,000 unique users, and a total of 368,000 video streams. On mobile, the "La Reina del Sur" site generated over 50,000 unique users and 300,000 page views. The telenovela’s facebook page has garnered over 13,000 fans and 600 Twitter followers.
Source: NTI, Live +Same Day, 3/2/11; NSI 3/2/11 Adults= A 18-34 and A18-49.
About Telemundo:
Telemundo Communications Group, Inc. & Subsidiaries (“Telemundo”), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo International, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
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