BOSTON--(BUSINESS WIRE)--Isobar, a creative agency and Aegis Media Group company, announced today it is expanding its creative leadership with the addition of Max Fresen as Executive Creative Director. Fresen will be based in the company’s Boston office and will work closely with the creative, technology and innovation teams on both coasts to deliver original, break-through ideas to Isobar’s roster of power brand clients. Fresen’s appointment, coupled with the recent addition of John Reid as Executive Creative Director in Isobar’s San Francisco office, will advance Isobar’s ongoing mission of creating new and inspiring ways to bring people and brands together like never before.
“The Isobar value proposition lies in bringing creative and imaginative thinking together with technical know-how to deliver wholly new brand experiences,” states Michael Nicholas, Chief Strategy Officer at Isobar. “The addition of Max to our team, with his unique combination of both creative and technology expertise, enables us to deliver on that customer promise more than ever. We look forward to having him work with our teams to push the envelope and deliver brand experiences in real, tangible and memorable ways.”
Before joining Isobar, Fresen spent four years directing the marketing and advertising teams at Studiocom Boston where he managed brand projects across a wide variety of technology platforms and channels, including Web, Mobile, Social, CRM/Loyalty, and Out of Home (OOH). With over 15 years in the digital space as a creative agent and over 10 years spent as a developer, Fresen brings a wealth of insights and rare expertise to the team. His ability to create engaging and resonant experiences that reflect a client's brand while remaining highly functional, user-friendly, and on-strategy make him an asset to the Isobar team. Over his career, Fresen has worked with leading brands such as Samsonite Worldwide, NASA, Sony and Dunkin' Donuts.
Fresen received the MITX Interactive Marketer of the Year award for Dunkin' Donuts in 2009, and has received accolades for his work from the Hatch, MITX, and Mashables awards.
About Isobar
Isobar is a creative agency that combines sight, sound, motion and technology to bring people and brands together like never before. Through a unique combination of art and engineering, Isobar transforms the way the world’s biggest brands reach, connect and engage with consumers by delivering brand promises in tangible and relevant ways. Its clients include top consumer brands adidas, Nikon, Procter & Gamble and Reebok. With locations in Boston, New York, and San Francisco, Isobar U.S. is an Aegis Media Group Company and part of the global Isobar network of over 50 offices in 30 markets. For more information, please visit http://na.isobar.com.
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