DUBLIN--(BUSINESS WIRE)--Research and Markets(http://www.researchandmarkets.com/research/c01722/pro_online_video_1) has announced the addition of the "Pro Online Video 1999 - 2014: Consumption and Category Share Analytics" report to their offering.
Professional video produced, published and hosted by online-only and cross-platform media brands rose by 47.1% in 2010 to 72.3 billion views, the highest annual growth rate seen since 2007, according to this detailed sector report. This research report presents a rigorous analytical narrative of online video, complete with detailed graphics revealing historical video viewing patterns through 2010, the elemental building blocks supporting market growth forecasts through 2014. Based on extensive usage data spanning thirteen years (1998 2010), AccuStream Research has structured, compiled, refined, sorted and analyzed video views by month, site, brand, content category, event, affiliate partners, channel and aggregation service.
Professional video produced, published and hosted by online-only and cross-platform media brands rose by 47.1% in 2010 to 72.3 billion views, the highest annual growth rate seen since 2007, according to a sector report published by AccuStream Research.
The report, Pro Online Video 1999 - 2014: Consumption and Category Share Analytics presents a rigorous analytical narrative of online video, complete with detailed graphics revealing historical video viewing patterns through 2010, the elemental building blocks supporting market growth forecasts through 2014.
Based on extensive usage data spanning thirteen years (1998 2010), AccuStream Research has structured, compiled, refined, sorted and analyzed video views by month, site, brand, content category, event, affiliate partners, channel and aggregation service.
Growth in 2010 was driven in part by increased episodic TV viewing (over 10 billion total long-form video views tallied, amounting to 14.5% of total views, including TV content on major outlets such as Hulu), combined with the growing importance of video aggregation sites and services (AOL, MSN, Yahoo, VideoDetective, Blinkx, Comcast and others).
In addition, strong demand for entertainment and kids video (including Disney.com, Nickelodeon and PBSKids sites) continued to pace that category's performance.
Moreover, music video views on ground-breaking, professionally managed sites (i.e. Vevo) improved share percentage significantly, reversing what was a four-year steep decline that inversely parallels the emergence of YouTube in 2006.
Online-only brands (including those owned and operated by major offline media companies) generated 63.1% of total views, and increase of 20% over 2009, while cable/premium TV branded sites controlled another 26.3%
Entertainment/Kids video made up 24.4% of the market, followed by television-related content at 23.6%. Video aggregators originated 17.2% of 2010 video views.
Video views per unique user per site per month jumped by 51% to 6.2 across all categories, with Internet-only brands delivering 9 views, significantly higher than the average.
Sites with an excess of 100 million views per month clocked in at 18.3 views per unique user, and accounted for 61.8% of total views.
Key Topics Covered:
- Professionally Produced and Distributed Online Video Rose by 47.1% in 2010
- Online Video Views: 1998 - 2014 and Online Video Growth Rates: 1998 - 2014
- Entertainment/Kids, Television and Aggregators Expected to Maintain Share
- Leadership through 2012
- Internet Brands Spearhead Online Video Growth in 2010, Capture 63.1% of Total Professional Video Views
- Video Views per Unique User, per Site, per Month Rise by 51.2% in 2010
- SECTION ONE Market Overview, Data Summaries and Noteworthy Professional Online Video
- Professionally Produced and Distributed Online Video Rose by 47.1% in 2010
- Pro Video Views: 1998 - 2014
- Online Video Views: 1998 2014
- Double-Digit Growth Forecast through 2014 a Function of Greater Publishing
- Video View Growth Rates: 1998 - 2014
- Entertainment/Kids, Television and Aggregators Expected to Maintain Share
- Leadership through 2012
- Online Television Forecast to Capture in Excess of 20% Viewing Share through 2012
- Entertainment/Kids Video Views Peaked in 2010 at over 17 Billion
- Music View Resurgence in 2010 Driven by Popular Artists and a Major New Brand with a Large Library
- Online Sports Video Hovering Near Double-Digits through 2012
- Broadband Views at 97.9% in 2010
- Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2012
- SECTION TWO Internet Brands Spearhead Online Video Growth in 2010, Capture 63.1% of Total
- Video Views by Publisher Category: 2010 Share
- Internet Brands Increase Viewing Share by 20% in 2010
- Entertainment/Kids Content Category Retains Video View Leadership in 2010
- Professional Online Video Viewing Trend Analysis Indicates Continued Share
- SECTION THREE Video Views per Unique User per Site per Month Rise by 51.2% in 2010
- Sites with an Excess of 100 Million Views per Month Generated an Average of 18.
- Sites with Under 1 Million Views per Month Showed the Greatest Positive
- Percentage Change in 2010
- Views per Unique User per Site per Month: 2010
- SECTION FOUR Professionally Produced and Branded Destination Site Video Views: 2010 Full Year
For more information visit http://www.researchandmarkets.com/research/c01722/pro_online_video_1