AMSTERDAM & HELSINKI--(BUSINESS WIRE)--Leading dance music label Armada Music, event organiser ALDA Events, and Flowd, the social network for music lovers, announce an exclusive partnership for the highly popular A State of Trance 500 (ASOT 500) world tour this Spring. With over 100,000 people set to attend ASOT 500 concerts, and millions more listening to the live radio and online broadcasts, this partnership cements Flowd’s status as the preferred campaign tool and channel for music acts to keep in touch with their fans.
As the mobile social networking partner for ASOT 500, Flowd will collate all the official pictures from the events. Concert-goers attending any of the five worldwide ASOT 500 shows will be able to instantly upload their photos via Flowd to the ASOT 500 event wall as well as the official A State of Trance website along with their comments. This takes concert-going to a new level, and will keep the experience alive long after the events have ended.
Maykel Piron, Managing Director, Armada Music, explained: “Flowd provides the perfect campaign toolset for us to take the 500th episode celebration of A State of Trance further. We wanted the parties to come alive on the website and with Flowd party-goers can now share their experience with each other and the world.”
Allan Harderberg, Managing Director, ALDA Events, continued: “With over 100,000 people set to attend, we’re putting together the biggest trance events to celebrate the milestone of 500 A State of Trance episodes. But we’re not just satisfied with that. By working with Flowd, we’re bringing ASOT 500 to every trance fan across the world, whether they’re at home, online or at one of our parties.”
“Flowd offers totally new social features which will lead to greater interaction between fans, music acts, venues and events,” added Tommi Laitinen, SVP, Flowd. “As ASOT500 is a fantastic combination of all of those, Flowd is the perfect tool to bring their fans’ experiences to the next level. Together, Flowd and ASOT500 are taking event participation and ‘fandom’ to a very new, social adventure. This is what social marketing campaigns in the music space in 2011 and beyond should be all about.”
Flowd’s partnership with ASOT 500 will officially be launched by DJ Armin van Buuren during his A State of Trance radio show on Thursday 3rd March. Flowd and Armin van Buuren are also working on a secret project that will reward their most loyal fans, so everyone is encouraged to tune into the 3rd March show for more details!
HOW DOES IT WORK: Using Flowd, attendees will be able to immediately share their pictures and reactions during the concerts from their mobile devices. Simply by snapping a photo and sharing through Flowd, the picture will be automatically uploaded to the ASOT 500 site and shared to every visitor with the user’s instant reaction. Artists will also be taking their own behind-the-scenes photos and sharing them via Flowd and on the ASOT 500 site. Once photos have been uploaded to the site, they will form a timeline of the tour which will allow everyone to experience the events, even if they couldn’t make it there in person, and allow attendees to relive their favourite moments again and again.
ABOUT A STATE OF TRANCE: Armin van Buuren’s radio show A State of Trance has been going strong for nearly a decade. With an estimated 15 million listeners throughout 26 countries, A State of Trance is one of the most popular and beloved weekly radio shows around the globe. The ASOT 500 tour is celebrating the 500th episode of A State of Trance, and aims to be the biggest trance party in the world. DJs performing at the events include world’s #1 DJ Armin van Buuren, Above & Beyond, Paul Oakenfold, Markus Schultz, Gareth Emery and many more.
The ASOT 500 tour is taking place in five different continents during five consecutive weeks. Show dates include:
- 19th March 2011 – Johannesburg, South Africa
- 27th March 2011 – Ultra Music Festival, Miami, USA
- 2nd April 2011 – Buenos Aires, Argentina
- 9th April 2011 – Den Bosch, The Netherlands
- 16th April 2011 – Sydney, Australia
For full details of the ASOT 500 tour, please visit www.astateoftrance.com or tune into the show on www.di.fm every Thursday 2PM US Eastern / 7PM UK / 8PM Central European Time on the Trance Channel.
GET STARTED: Download Flowd for free from the iTunes App Store and Android Market. Find ASOT 500 DJs under the Artists section and follow them to get regular news and musings from the artist as they prepare for the tour. Fans can also learn more about ASOT 500 from March 10th onwards under the Places tab in Flowd and let their friends and music acts know which concert they’ll be attending.
As well as enabling fans to get closer to the ASOT 500 tour and its DJs, Flowd also allows music fans to use a wide range of social networking features including check-in to places, send messages, share pictures and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists’ themes.
MORE INFORMATION: Visit http://flowd.com. Follow the latest news and features through Twitter and Facebook and view the latest videos on Flowd’s YouTube Channel at http://bit.ly/gJUZA7.