KANSAS CITY, Mo.--(BUSINESS WIRE)--The makers of Garden Weasel, the innovative garden tool line, are excited to announce a joint venture with Fran Sorin, a nationally known and respected gardening expert. Sorin, the CBS Radio News Gardening Correspondent and author of Digging Deep: Unearthing Your Creative Roots Through Gardening, will be serving as the media spokesperson for the Garden Weasel line of products.
“As someone who has been digging in the dirt since I was a teenager and been a keen gardener since I was a young mother, I understand the importance of using well made, effective and comfortable gardening tools in order to get gardening jobs done efficiently and to your satisfaction,” says Fran Sorin, gardening expert and author. “I’m impressed with the quality of Garden Weasel’s tools and its mission to continue to improve and expand its line of tools; even welcoming innovations from the public.”
As Garden Weasel’s media spokesperson, Sorin will appear on the company’s behalf at the upcoming National Hardware Show in Las Vegas (the hardware industry’s biggest trade show) where she’ll greet attendees and autograph copies of her book at the Garden Weasel trade show booth (#12446). The partnership also includes speaking engagements, TV and radio appearances and blogging.
“I’m excited to be partnering and endorsing Garden Weasel products and look forward to sharing gardening information, ideas and inspirations on Garden Weasel’s new blog, Groundbreakingtips (www.groundbreakingtips.com), where I will be contributing posts twice a week,” says Sorin.
Webster Thompson, Vice President of Sales for Garden Weasel, says that the company is excited to bring Sorin’s passion and expertise to its customers. “Fran is a greatly-respected name when it comes to gardening and landscaping, both to consumers and those of us in the gardening and hardware industry. We are pleased to be able to bring her knowledge and love of gardening to the Garden Weasel family.”
Fran Sorin, a nationally known gardening expert and communicator, is the author of Digging Deep: Unearthing Your Creative Roots Through Gardening published by Hachette Books. Fran is the Garden Contributor for CBS Radio News and the Co-Creator and Producer of Gardening Gone Wild, a highly respected and trafficked blog of renowned gardening authors and photographers from the U.S., England, and Ireland. She has been a Contributor for USA Weekend and Radius Magazine and a Regular Contributor on The Today Show as well as making appearances on Regis and Kelly, CNN, Discovery, HGTV, DIY, and Comcast. Fran’s website, consists of a plethora of gardening information and inspiration. For more information, please visit www.gardeninggonewild.com or www.fransorin.com.
The Faultless Starch/Bon Ami Company (the owners and manufacturer of the Garden Weasel product line) was established by Major Thomas Beaham in 1887, and the Beaham family still owns and operates this privately held business today. Mostly known for being one of the first companies to promote garden tools on television, Garden Weasel has sold millions of units in drug, food, hardware, mass-merchandise, home centers, and other outlets…eventually spawning a team of successful garden tool products, including the Original Garden Weasel, WeedPopper®, Garden Claw®, the Edger®, and others. For more information, please visit www.gardenweasel.com.
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