LONDON--(BUSINESS WIRE)--WWE Inc. (NYSE:WWE) and Esporte Interativo today announced a one year agreement which will bring WWE’s weekly flagship TV show WWE Raw® to Brazilian Free TV beginning in March 2011.
Launching on March 2 at 10pm, Brazil’s biggest sports channel Esporte Interativo will bring the global entertainment company’s longest-running TV program to more than 33 million television households across Brazil.
WWE Raw is a unique form of entertainment featuring WWE Superstars Triple H®, John Cena®, Randy Orton®, The Miz™, Sheamus™, CM Punk® and many more. Viewers can tune in to watch all the excitement unfold every week on Esporte Interativo channels: 36 (Sao Paulo), 9 (Sao Jose dos Campos), 26 (Campinas), 58 (Mogi das Cruzes) and 43 (Santos), as well as with Oi TV (515) and Via Embratel (48).
According to Mauricio Portela, Production Vice President for Esporte Interativo, this deal is part of the channel's strategy to expand and diversify the content of the program schedule. "We are investing in new attractions and planning varied programming. WWE programming was consistently requested among our viewers and we are delighted to be able to deliver WWE Raw to our viewers,” said Portela.
Announcing the deal, Andrew Whitaker, Executive Vice President of International for WWE, said “This new agreement is part of WWE’s further extension into Latin America with Brazil being the linchpin. We look forward to working with Esporte Interativo in bringing the WWE brand to viewers in Brazil.”
Additional information on WWE Inc (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. Additional information on Esporte Interativo can be found at esporteinterativo.terra.com.br.
Notes to Editors:
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Shanghai, Singapore and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of WWE, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.
Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.