NEW YORK--(BUSINESS WIRE)--Screenvision, the leading innovator in cinema advertising, announced today an exclusive deal with Nike to premiere the new six-minute concept film starring Kobe Bryant and directed by Robert Rodriguez in Los Angeles area movie theatres.
The short film, titled The Black Mamba, will tip-off as part of the featured preshow entertainment before PG13 and R rated films in Los Angeles-based Screenvision theatres on February 19th, timed to the 2011 NBA All-Star Weekend festivities in which the City is playing host. The film’s exclusive Screenvision in-cinema engagement will run through February 24th.
To promote Nike's short film, Mann Theatres will be showing it at all 7 of their LA theatres, including the world renowned Grauman's Chinese starting February 19th. In addition, Kobe fans and moviegoers will have the chance to win special Nike Black Mamba product at Grauman's on February 20th, with a unique giveaway promoted on Facebook and Twitter.
The film will also be playing at the following Los Angeles theatres:
| Anaheim Hills, CA | Cinema City 13 Theatres | ||
| Azusa, CA | Foothill Cinema 10 | ||
| Laguna Niguel, CA | Regency Rancho Niguel | ||
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Agoura Hills, CA |
Regency Agoura Hills 8 | ||
| Granada Hills, CA | Granada Hills 9 | ||
| Los Angeles, CA | Bruin | ||
| Glendale, CA | Glendale Exchange 10 | ||
| Thousand Oaks, CA | Janss Marketplace 9 | ||
| Westlake Village, CA | Westlake Village 8 | ||
| Glendale, CA | Glendale Marketplace | ||
| Van Nuys, CA | Plant 16 | ||
| Hollywood, CA | Grauman’s Chinese | ||
| Hollywood, CA | Mann Chinese 6 | ||
| Thousand Oaks, CA | Thousand Oaks 14 | ||
| Anaheim, CA | Garden Walk 14 |
ABOUT SCREENVISION
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,400+ theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information: http://www.screenvision.com.