CLEARWATER, Fla.--(BUSINESS WIRE)--MarineMax Inc., the nation’s largest recreational boat and yacht retailer, today announced new partnerships with Sea Tow Services International Inc., the world’s leading marine assistance provider, and with Marinalife, the leading online boating concierge and reservation service for the United States, Canada, Bahamas, Caribbean and Central America.
“Our mission at MarineMax isn’t just to get people on the water, it’s to maximize their enjoyment on the water through exceptional service, education and support, and enhancement of their boating lifestyle,” said William McGill, President and Chief Executive Officer of MarineMax. “We were the first boat retailer to provide a two-year maintenance program and Rewards Club to buyers. Now, by extending Sea Tow and Marinalife benefits to our customers, we’re adding world-class protection and peace of mind to our comprehensive package.”
Under the terms of the Sea Tow agreement, each person who purchases a new boat from MarineMax will receive a complimentary 95-day Sea Tow Gold Card membership and each person who purchases a used or brokerage boat from MarineMax will receive a complimentary 60-day Sea Tow Gold Card membership.
“Sea Tow is uniquely positioned to bring MarineMax’s mission to life on the water,” said Capt. Joe Frohnhoefer, Sea Tow’s founder and CEO. “Most boaters plan for a great day out on the water, but unexpected situations do arise. And, sometimes it’s just the little things — like getting extra help in navigating a tricky inlet or a heavily shoaled bay — that make all the difference. Simply knowing that Sea Tow’s expert captains have your back 24/7 makes boating that much more carefree. We are proud to partner with such a reputable brand as MarineMax and look forward to providing their customers with exceptional on-water service.”
All purchasers of a new, used or brokerage boat from MarineMax will receive a base-level membership in the MarineMax Rewards Club, which provides parts discounts, service specials, sales promotions, exclusive events, deals from vendor partners and concierge services to its members. Sea Tow members will also be able to opt into the base-level MarineMax Rewards Club at no charge.
Under the terms of the Marinalife agreement, Rewards Club members will receive access to marina information and reviews, destination guides, port reports and nautical charts; fuel locator and pricing; special offers and downloadable coupons for marinas and fuel, and a one-year subscription to leading boating publications.
“Our goal is to provide the boating community with as many comprehensive resources as possible to make their trip-planning process a one-stop experience. From our online cruise planning tools to our iPhone app, we help boaters access the types of information they need when and how they need it,” said Joy McPeters, President and CEO of Marinalife. “We share the same boating clients as MarineMax — active boaters — and we share the same goal of maximizing their enjoyment on the water.”
New Premium Membership Plan for Rewards Club
Expanding on the success of its base-level membership, which has achieved more than 6,000 members and in its first full year, the MarineMax Rewards Club will now also offer a premium-level plan with even more advantages. Along with all the benefits awarded to base members, premium members will receive a full-year Sea Tow Gold Card membership as well as a full-year Marinalife Captain’s Club Membership for a $169.95 annual enrollment fee.
Sea Tow Gold Card membership includes 24/7 assistance with free tows, jump starts, fuel drops, additional partner discounts and, for only $10 more, Sea Tow’s Trailer Care roadside assistance package. Marinalife Captain’s Club membership comes with unlimited marina reservations throughout the US, online navigation tools including approach/buoy/ slip maps, and iPhone®/iPad® marina information and reservation mobile app.
“Our new MarineMax Rewards Club premium membership will absolutely take some of the cost and hassle out of cruising while improving the boat owner’s time spent on the water. Plus, the membership easily pays for itself,” said McGill. “This is just one more way that MarineMax is working hard to creatively improve the overall boat ownership experience for our customers and their enjoyment on the water.”
More on the MarineMax Rewards Club can be found by visiting www.marinemaxrewardsclub.com.
About MarineMax
Headquartered in Clearwater, Florida, MarineMax is the nation’s largest recreational boat and yacht retailer. Focused on premium brands, such as Sea Ray, Boston Whaler, Meridian, Cabo, Hatteras, Azimut Yachts, Grady-White, Nautique and Malibu, MarineMax sells new and used recreational boats and related marine products and provides yacht brokerage services. MarineMax currently has 56 retail locations and operates within Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Kansas, Maryland, Minnesota, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Rhode Island, Tennessee and Texas. MarineMax is a New York Stock Exchange-listed company (NYSE: HZO). www.marinemax.com.
About Sea Tow
Sea Tow Services International Inc. is the nation’s leading marine assistance provider. Founded in 1983 by Chairman and CEO Capt. Joe Frohnhoefer, Sea Tow now serves over 160,000 members in more than 106 locations throughout the United States, Europe, Australia, US Virgin Islands and Puerto Rico. For a full list of membership benefits, or to inquire about becoming a Sea Tow franchise owner, visit www.seatow.com.
About Marinalife
Marinalife is the first and only company to bring together the boating community to offer marina information and provide a unique centralized online booking system. Marinalife’s mission is to provide boaters with a wealth of marina options and information to enhance their boating experience by creating services to simplify logistics and alleviate stress during the planning and booking process. Marinalife strives to promote a more enjoyable boating lifestyle by providing the boating community with the most extensive online directory of marina information. For more information on Marinalife, visit www.Marinalife.com.